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Content Marketing
Copywriting is an art and a science, and good copywriters are heavily sought after by many companies. A good copywriter would be able to condense your brand story into short, succinct paragraphs, in a very compelling and readable manner. Also, the sky’s the limit, when it comes to creativity. What do you need to take...
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How to write content that adds value to your customer
What is the definition of good writing? What are some characteristics of a good post? In this article, we’re focusing on what it means to write a good piece of content for your business, primarily for use online. Good content posts have a lot in common, and they should be able to help the reader...
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5 content writing tools that can help your business stand out and generate growth
The coronavirus pandemic has forever changed the way we live. As the world recovers and enters into a post-pandemic state, there’s no denying that everything has shifted to the digital realm. When it comes to digital marketing, content writing tools have become essential for many businesses looking to scale up. The pandemic saw how digital...
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Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being known as Musical.ly in 2014. Subsequently Bytedance in 2017, the social media platform finally rebranded to the TikTok we know today. In addition to the name change, the functionality within the platform has also grown...
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No matter the PR strategy, creating newsworthy content is crucial. This is just as true when writing a guest article for a client as it is when pitching a story. However, it can be challenging to come up with newsworthy content in PR. While newsworthiness may seem subjective, there are a few tried and true...
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Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for years that when you align yourself with a good cause, you will notice a boost in positive engagement. Purpose-driven campaigns now appeal to the emotions of consumers even more, thanks largely to the impact of...
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User-generated Content (UGC) refers to the content that your audience or users create. The most common example would be photos of them using your products or services. Relying on user-generated content is the best way to reach millennials, as they see it as creating an authentic buying experience. Combine that with the fact that 74%...
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When Instagram released Instagram Live for everyone, there was a lot of excitement about it, and many brands creators found a new tool for their business. But what is Instagram Live Room?  An Instagram Live Room is an event — usually organised by an influencer or brand. As a social media marketing tool, its purpose...
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Instagram recently added a new feature, Live Rooms, to the popular app that allows creators to host live streams with up to four other guests. This “Live” function on the app follows the booming popularity of Clubhouse, an exclusive invitation-only social networking app on iPhone that establishes a direct communication link through audio chat in...
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Over the years, Instagram marketing has gained immense popularity, and while there are many people and businesses jumping on the idea of marketing on Instagram, the standard of your content is the key factor that differentiates you from the rest. Instagram is a free, easy-to-use tool for growing your business, but only if you do...
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