We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether...Read More

Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional media has changed how brands benefit from PR. We look at PR trends that will shape 2019 and beyond. PR Trend 1: PR and content marketing are interconnected PR and content marketing have had similar,...Read More

Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30 minutes out of your day at least twice a week to pen down your thoughts. This isn’t a joke or a scam, because it really is possible to draft a blog in about 30 minutes...Read More

When startups scale their business, it is essential to make sure your employees join you on that journey, rather than leave them behind. Beyond memos and slack messages, most communication depends on what your employees hear and observe. I have spent the last six years working with startups to help them with their communication strategy...Read More

A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business growth tool. Working in PR for over a decade has thought me a couple of things or two about helping businesses scale, but showcasing that value to entrepreneurs is a bit of a challenge. You...Read More

Before we get into the article about reaching Generation Z, let’s first figure out what that generation is all about. According to Tech Target, here’s what it all means: Generation Z is the demographic cohort following Generation Y, also known as the Millennials or the Millennial Generation; other names suggested for the cohort include iGeneration (iGen),...Read More

When we think about public relations there’s a misconception that it is useful for only a couple of things – brand awareness and limited customer acquisition. This is equivalent to looking at your brand new smartphone as a paperweight or a torchlight – while not totally incorrect, it is a complete waste of opportunity. Now...Read More

Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so you can get your client into the news. First of all, this isn’t PR. Secondly, getting coverage is barely 10% of what PR people really do. There is honestly so much more to PR than...Read More

So, you’ve created a startup. That’s great, but without the proper brand recognition and publicity, you’re unlikely to capture a reporter’s attention. That’s why it’s vital to build your startup’s reputation, make contacts, and spread the word. How can you do that? Most entrepreneurs understand the value of media coverage, but often lack that little...Read More

Contrary to the current climate, facts do matter, but getting people to remember them is a struggle given all the information that we are exposed to on the daily. Incorporating them within a story helps make your brand much more memorable and easily digestible for your target audience. That’s why big brands spend millions focusing...Read More