As 2019 draws to a close, it’s time to look ahead at next year’s PR trends. None of these is brand new, but in 2020 they’ll be more relevant than ever. Now is the best time to start looking ahead and planning for upcoming campaigns. Both technology and social attitudes play a big part in...Read More

Writing for a PR campaign is an art form, but a learnable one. As with any form of writing, you have to bear your audience in mind for PR campaigns as well. In the digital era, the way an audience reads and absorbs information has changed. There’s less emphasis on direct conversation. In the past,...Read More

Generation Z is often referred to as the first generation of truly digital natives. While Millennials have spent most of their adult lives immersed in technology, we have memories of the world before broadband internet and smartphones. Generation Z knows of no other world than what we see right now. So how do we classify...Read More

Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust.  Unfortunately, many small businesses assume PR is only for large corporations. But, nothing could be further from the truth.  PR plays an important role in the growth and success of all organisations. Most startups set...Read More

It is always better to learn from someone else’s mistakes than your own.  Fortunately, for new businesses, there are plenty of failures to learn from.  Crisis management is a core part of a successful PR strategy. However, some of the world’s biggest companies have fallen short when it comes to damage control. Below, we’re going...Read More

More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality, publicity is just one aspect of PR. Publicity isn’t necessarily a bad thing, but it’s part of a bigger picture.   What is the difference between PR and publicity? Publicity is about media presence. At its...Read More

Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional, you’ll find plenty of tips online to get started. However, while proactive advice is great, you should also be aware of the most common pitfalls. Below, we’ve covered the most common PR mistakes companies make...Read More

Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers.  From affiliate marketing...Read More

I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...Read More

In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of the biggest takeaways has been that if used correctly, PR is the most effective growth tool available to any brand. Since my early days putting in the hours at the large agencies to my forays...Read More