We all know that creating relevant and timely content is at the heart of a successful marketing strategy. Yet, without a structured approach, even the best content can fall flat. This is where a content marketing calendar becomes a game-changer. A content calendar provides your business with a roadmap, ensuring that your campaigns are organised,...Read More
User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared by a brand’s consumers on digital platforms. It is highly effective, with the Asia Pacific market for UGC platforms forecasting a market growth of 26.3%...Read More
In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness. There is a vast array...Read More
The marketing landscape has evolved significantly over the years, and today, engaging with your virtual audience effectively is crucial. Companies have learned to invest more in content and digital marketing as a result, with virtual events such as webinars becoming an essential part of their marketing strategies. In fact, as a buyer’s journey is completed...Read More
Image optimisation refers to minimising the file size of an image while retaining as much of its original quality as feasible. This boosts SEO ranking, and enhances conversions. Let's find out more.Read More
Here are 2023's most efficient employee time-tracking software based on our research and what is popular in the current market around the world.Read More
We all know that content marketing is one of the single best investments a brand can make to increase their ROI — but maybe others, like your boss, still need convincing. So, in this article, we answer the question: “What is content marketing?” Businesses and your customers are looking for numbers, hard data, and dollar...Read More
Copywriting is an art and a science, and good copywriters are heavily sought after by many companies. A good copywriter would be able to condense your brand story into short, succinct paragraphs, in a very compelling and readable manner. Also, the sky’s the limit, when it comes to creativity. What do you need to take...Read More
Created with the ideology of being a 15 seconds lip-sync music video sharing platform, TikTok has since evolved from being known as Musical.ly in 2014. Subsequently Bytedance in 2017, the social media platform finally rebranded to the TikTok we know today. In addition to the name change, the functionality within the platform has also grown...Read More
