One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup. Here’s the harsh reality though, creating a good pitch...Read More
There are content resources for everything- from design to blogging, and in this article, we cover some of our top picks that would be useful to startups.Read More
As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers. However, web designers’ job scope can...Read More
I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...Read More
In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of the biggest takeaways has been that if used correctly, PR is the most effective growth tool available to any brand. Since my early days putting in the hours at the large agencies to my forays...Read More
When most business owners start developing their brand, their first instinct is to create a perfect website. While a professional website is a great asset, it’s not necessarily the best tool for brand-building. For starters, anyone can commission a website and include whatever content they want on it. These days, the majority of consumers associate...Read More
Competition in the digital world is cutthroat. Data says that many startups fail to achieve success, in fact, 90% of them. Singapore alone has several examples- Honestbee and oBike to name a few. However, this is not limited to the region and is happening everywhere- from now-defunct America’s health tech startup Theranos to China’s Mobike....Read More
Traditionally, we characterise hard-selling as an overtly direct sales approach. Honed for decades, this method can include cold-calling, aggressive advertising, and attempts to play on a consumer’s fears. For example, a salesperson might try and convince a customer that a particular model is limited. If they wait, they could miss out or end up paying...Read More
Remote working has gained a lot of popularity and is fast becoming a way to attract talent to successful companies. Employees who are able to work remotely report being happier and more productive compared to their office-based counterparts. For organizations with a remote team, it also has the added benefit of being extremely cost-effective and can...Read More
This is my first intern experience as well as the first time working remotely, the learning curve is bound to be steep. I have had to learn the job and also adapt to a completely new way of approaching work. I have to be a “self-motivated expert” to be able to work remotely. It is...Read More
