In today’s world, public relations (PR) isn’t just about getting your message out there; it’s also about making a positive impact. One way to do that is through sustainability. But what exactly is the role of sustainability in PR, and why should you care about it? First things first, what is sustainability in PR? Sustainability...Read More
Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere since Elon Musk took over Twitter and rebranded it to X. Recently, Elon Musk suggested that he might want to start charging a subscription fee to use X bringing about a wave of uncertainty about...Read More
The public relations sector (PR) was not exempt from the effects of the COVID-19 pandemic, which fundamentally changed how businesses and industries operated. In 2020, working remotely became the new normal in order to adhere to strict regulations and maintain safety within the local community. PR efforts also had to turn remote, with physical media...Read More
Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be worth USD 129 billion by 2025. However, there are common misconceptions about what PR entails, which may prevent businesses from benefiting from it. In this article, let us explore what PR is and more importantly, what...Read More
Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is important for businesses. Public relations (PR) is all about managing the public’s view of a person, product, or organisation. This includes developing a brand identity, establishing media connections, and managing communications. Public relations can build...Read More
Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent years. In 2021 and 2022, only 39% of Asia Pacific businesses were leveraging AI in their business operations. However, in 2023, the figure jumped to 76%. More regionally, businesses in Southeast Asia have also planned...Read More
Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of trust, and demonstrate credibility. Being a PR professional requires one to keep a finger on the pulse of the news, as PR trends and priorities can change quickly with the public’s sentiment. For example, PR...Read More
A press release is a written statement released by a company or individual and disseminated to specific media outlets. It is often used to make a wide announcement or to introduce a new product, service, or event. Press releases are regarded as primary sources of information because they are released directly by the entity or...Read More
A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of the crisis, every business should be prepared and well-trained to manage and mitigate them professionally to maintain the reputation of the company. Here are a few steps every business should take to manage a crisis....Read More
Are you trying to reach your target audience for your tech brand? In this article, we explore how to create a good social media content strategy in Tech PR.Read More
