Today, diversity and inclusion in PR matter more than ever before as consumers, especially from younger generations, are becoming more socially conscious about the brands they support. According to a Deloitte survey over half, 57% of consumers say they are more loyal to brands that are committed to addressing inequities in their actions. Even more...Read More

As a startup, SME or any kind of business in Singapore, Malaysia or any part of Southeast Asia’s competitive landscape, what are the 5 PR mistakes to avoid in 2024? 2023 is drawing to a close; in just a couple of months, we will welcome a new year! Before we step into 2024, it is...Read More

What is guest blogging and why is it important? It can be tricky to figure out where to start on improving your website’s Search Engine Optimisation (SEO), but if you and your team have the capacity to write content and articles, we highly recommend that you look into guest blogging! Guest blogging is a common...Read More

How important are ethics in PR and content? We often say that words matter, and they do, and because public communication can be powerful and influential, those communicating must adhere to certain ethical guidelines. Any successful relationship, whether it be with clients, partners, investors, media, or community, is built on trust. As a matter of...Read More

Before we explore the role of CSR in PR, let us understand what corporate social responsibility or CSR actually means. It is a wide term that can manifest itself in various ways depending on the business and industry. In general, CSR is a form of self-regulation done by businesses with the purpose of social accountability...Read More

Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your target market, and that means a clear understanding of B2B vs B2C marketing. It is important that B2B and B2C companies have different ways of marketing their businesses. While their different approaches to marketing may...Read More

In today’s world, public relations (PR) isn’t just about getting your message out there; it’s also about making a positive impact. One way to do that is through sustainability. But what exactly is the role of sustainability in PR, and why should you care about it?  First things first, what is sustainability in PR? Sustainability...Read More

Threads for PR and social media campaigns: should you consider it? Lots of changes have hit the social media sphere since Elon Musk took over Twitter and rebranded it to X. Recently, Elon Musk suggested that he might want to start charging a subscription fee to use X bringing about a wave of uncertainty about...Read More

The public relations sector (PR) was not exempt from the effects of the COVID-19 pandemic, which fundamentally changed how businesses and industries operated. In 2020, working remotely became the new normal in order to adhere to strict regulations and maintain safety within the local community. PR efforts also had to turn remote, with physical media...Read More

Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be worth USD 129 billion by 2025. However, there are common misconceptions about what PR entails, which may prevent businesses from benefiting from it. In this article, let us explore what PR is and more importantly, what...Read More