How crucial is the role of PR in starting a new business? Starting a business is a thrilling endeavour marked by ambition, vision, and a leap into the unknown. The role of PR in starting a new business cannot be overlooked. Whether driven by a groundbreaking idea or a desire for independence, the journey from...Read More

Does it make sense to use PR to attract investors for SMEs? The short answer is yes! Small and medium enterprises (SMEs) are businesses that maintain revenues and assets below a certain threshold. As of its nature and size, SMEs often require financial funding from external sources to continue their operations. These external sources are...Read More

How important is the role of PR in gender equality and sex perceptions? The short answer is “very”. The opinions and perceptions the public has around gender, sexuality, and the LGBTQIA+ community have undergone a remarkable shift, with public relations (PR) playing a pivotal role in shaping these evolving societal views. In recent years, we...Read More

What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But in a region as diverse as Southeast Asia, with a multitude of languages and cultural nuances, a one-size-fits-all approach simply won’t cut it. This is where multilingual SEO steps in, acting as a powerful bridge...Read More

What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of public relations (PR), staying ahead of the curve is essential for professionals striving to effectively engage with audiences and shape brand narratives. As we stride into 2024, PR continues to evolve rapidly, fueled by technological...Read More

AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operations to help employees in different tasks – especially tasks that deem easily be replaced with robots. One field where AI...Read More

Brand connection- what is it and why should businesses care? 90% of Singaporeans believe that global brands have the power to encourage compassion and empathy to make the world a better place.  In today’s increasingly polarised landscape, customers are seeking more than just products and services. They yearn for connection: a sense of belonging, shared...Read More

D&I in PR: Should startups care? The short answer is, yes. With 86% of consumers increasingly discerning about the brands they support, authenticity has become a defining factor in brand loyalty. These consumers look beyond the product and choose to invest in brands that align with their values and beliefs. One way where brands can...Read More

Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup...Read More

Kumpulan Modal Perdana (KMP), a government-owned tech-focused VC, announced today their successful investment in SmartRetail, a leading AI computer vision profiling solutions and consumer engagement advertising technologies platform. The startup’s funding round is also joined by two strategic investors LMI Group Inc., one of the largest retail solutions providers in Japan, and MCP Group, one...Read More