How crucial is the role of PR in starting a new business? Starting a business is a thrilling endeavour marked by ambition, vision, and a leap into the unknown. The role of PR in starting a new business cannot be overlooked. Whether driven by a groundbreaking idea or a desire for independence, the journey from...Read More

Does it make sense to use PR to attract investors for SMEs? The short answer is yes! Small and medium enterprises (SMEs) are businesses that maintain revenues and assets below a certain threshold. As of its nature and size, SMEs often require financial funding from external sources to continue their operations. These external sources are...Read More

What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of public relations (PR), staying ahead of the curve is essential for professionals striving to effectively engage with audiences and shape brand narratives. As we stride into 2024, PR continues to evolve rapidly, fueled by technological...Read More