This is my first intern experience as well as the first time working remotely, the learning curve is bound to be steep. I have had to learn the job and also adapt to a completely new way of approaching work. I have to be a “self-motivated expert” to be able to work remotely. It is...Read More
The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds a brand’s image. Today, more than ever, consumers look past the product and pay attention to a company’s social actions. A company’s overall image influences purchasing decisions. PR is both active and reactive. While it is often used to...Read More
The internet age has brought with it a wave of transparency, and many companies have had to rethink their public relations strategies. Consumers are now turning towards brands with products that have a driving mission behind them and can be trusted. When purchasing a product, 70% of consumers consider a business’ commitment to social initiatives. Therefore brands...Read More
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there was this one segment that had me, as someone in PR and brand communications, laughing a little too hard. Source: Black Mirror / Netflix The wonderful Andrew Scott plays Chris, a man who blames himself...Read More
Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones and our growing reliance on a constantly connected world, it’s impact has only continued to grow. However, we have witnessed a fast-evolving industry as technology has changed the way consumers interact with brands and vice...Read More
We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small- are reinventing their strategies to get ahead in the marketing game. Using social media to reach out to a broader audience While social media may...Read More
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...Read More
We’re living in the age of technological breakthroughs and in some cases, disruption, but by and large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether...Read More
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional media has changed how brands benefit from PR. We look at PR trends that will shape 2019 and beyond. PR Trend 1: PR and content marketing are interconnected PR and content marketing have had similar,...Read More
A common mistake most startups make is looking at PR as a necessary evil rather than a genuinely effective business growth tool. Working in PR for over a decade has thought me a couple of things or two about helping businesses scale, but showcasing that value to entrepreneurs is a bit of a challenge. You...Read More
