Many people who do not work in the communications field don’t fully understand the difference between PR and marketing. While they are two aspects of a company that work for hand in hand and overlap, they are two distinct disciplines. PR is the process of identifying, anticipating, and managing public opinion. Marketing is the process...Read More
This was supposed to be a post about PR trends in Southeast Asia and why they should matter to you. However, though you might not know it, public relations, as an industry, is going through an upheaval. While it may not seem drastic to people outside the industry, take it from us, it’s causing all...Read More
With inbound lead generation, building the right amount of high quality leads is crucial. We explore how PR or public relations helps you do that.Read More
Yes, we’re guilty. Guilty of using words like ‘new normal’ to describe the current situation or still describing everything as ‘disruptive’ and ‘innovative’. Now, while there’s nothing wrong with those words in general, how we use them makes them the most overused words in PR in Singapore. I specifically call out Singapore, because the most...Read More
Incorporating a hint of kindness into your social media campaign can make a significant difference. Most people have known for years that when you align yourself with a good cause, you will notice a boost in positive engagement. Purpose-driven campaigns now appeal to the emotions of consumers even more, thanks largely to the impact of...Read More
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry Often when I tell people I work in “PR,” they give me a blank stare and I know exactly what they’re thinking: what the heck does that mean? I don’t blame...Read More
This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. As a serial intern at various digital marketing agencies, I joined SYNC just to try my hand at PR and score some industry experience before I graduate. Taking on internships in...Read More
Proper budgeting is crucial to the success of a startup, you don’t want to find out you are bled dry after a successful quarter, or you don’t want to end up with an irregular balance sheet every month. For startups, getting the word out is a priority, so spending on branding should always be budgeted....Read More
It is widely known that well-run PR campaigns are beneficial to a business. The first step to launching a successful campaign is understanding why you are doing this in order to get to the hows. So what exactly is the purpose of a PR campaign? What is a PR campaign? The term PR is understood...Read More
