As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....Read More

Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect marketplace for businesses to find a favourable audience for their brand. The social media giant has surely revolutionized the way that digital marketing is done, and will continue to do so. The constant changing algorithms...Read More

The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules, there are some basic do’s and don’ts of writing a media pitch. This article oversees the techniques of...Read More

This year has been quite a challenge and businesses are trying to survive amidst global lockdowns and economic slowdowns. Marketing strategies have to constantly evolve with the ever-evolving consumer behaviours and digital disruptions across all sectors. In the post-COVID-19 world, many companies are taking steps to recoup their losses, while some have ceased operations due...Read More

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around the idea of doing a web series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we...Read More

As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers engaged. It should come as no surprise that consumers expect complete transparency in uncertain times like these. In fact, a survey done by Kantar of more than 25,000 consumers globally found that 75% say that...Read More

When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...Read More

Your PR strategy must embrace storytelling and include it to achieve the best results. Effective storytelling allows your brand to reach consumers as well as reporters. Your story is the opportunity to create connections with potential clients and convince reporters to cover your brand. However, to achieve those goals with your story, you must know...Read More

In the last few years, social media has evolved to be one of the most powerful marketing platforms in the world. With 1 billion users (and growing) on only Instagram itself, there is no doubt that you are unable to find your targeted audience on the platform. However, the question lies in whether they found...Read More

Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every piece of information, similar to the rhythmic marching of soldiers, pounds relentlessly into their heads, demanding attention.  In this digital, fact-saturated world, how can one make their article stand out? What captures the attention of...Read More