In 2026, attention will be scarce, competition relentless and audiences will be most likely more sceptical than ever. Traditional marketing messages are easy to ignore but stories still cut through. In a business landscape shaped by AI-generated content, short-form video, and value-driven consumers, storytelling has become one of the most powerful tools brands can use...Read More
Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that is earned through consistent messaging, relationships with journalists and meticulous brand storytelling, with an excellent track record of actions that match the words. But, through the rise of broader short form content, especially TikTok, this...Read More
In the digital era, simply having a website is insufficient to ensure business success. For businesses that rely on online traffic to increase sales or promote brand awareness, search engine optimisation (SEO) is an essential component of their marketing strategy. SEO involves optimising a website’s content, structure, and technical elements to improve its ranking on...Read More
Every brand has its identity, its own look. Some brands are easily recognisable from colour alone; others from font. I mean, who doesn’t know Tiffany & Co.’s iconic “Tiffany Blue” or Coca-Cola’s signature Spencerian script? In today’s world of shorter-form, fast-paced advertising, attention spans are getting increasingly shorter. To stay relevant with how quickly people...Read More
As someone who began their career in India, the cultural shift to working in Singapore changed not just my environment but my writing. Back home, I had the freedom to explore social, political and human stories- pieces that challenged, questioned and occasionally stirred conversation. Over time, as I moved into content marketing in Singapore, that...Read More
This latest launch is now available for registered businesses in Malaysia, facilitating B2B transfers to all nations at attractive rates in USD, SGD, and THB. The launch is part of the company’s dedication to enriching people’s daily lives through innovation and promoting inclusivity throughout its financial products and services. KUALA LUMPUR, 8 April 2025 –...Read More
At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft compelling thought leadership strategies that position them as industry leaders. Thought leadership isn’t just about sharing insights—it’s about shaping conversations, influencing decision-makers, and demonstrating expertise through strategic content and media placements. Take Cento Ventures, for...Read More
(Article 1 of a two-part series) What makes PR in Malaysia different? Public Relations (PR) in Malaysia is characterised by a unique blend of factors that make it both challenging and intriguing. The country’s rich and diverse culture, along with its evolving media landscape, sets Malaysia apart from other regions. PR professionals here must skillfully...Read More
“They’re cancelled.” What is cancel culture? It is a situation where a company or an individual is being boycotted, shunned and ostracised for acting in a socially unacceptable way – mainly through social media. It is a potent force that can make or break brands overnight. With the influence of digital mediums and social media,...Read More
We all know that creating relevant and timely content is at the heart of a successful marketing strategy. Yet, without a structured approach, even the best content can fall flat. This is where a content marketing calendar becomes a game-changer. A content calendar provides your business with a roadmap, ensuring that your campaigns are organised,...Read More
