Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic growth across sectors. Despite their ingenuity and passion, SMEs in Malaysia can have the most limited resources and may struggle with volatile revenue streams....Read More

Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a strong presence on social media and build relationships with influential individuals. With the rise of influencer marketing, collaborating with the right influencers has proven to be a powerful tool in amplifying brand messaging and reaching...Read More

Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open for applications from 1 February. The CAO program is designed to offer exceptionally talented students in the Philippines free access to Crimson’s esteemed admissions assistance into top universities in the United States (US). Studying in...Read More

Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access Opportunity (CAO) scheme for 2024 is now open for applications from 1 February. The CAO program is designed to offer underprivileged high-achieving students in Singapore free access to Crimson’s esteemed admissions assistance into top universities in the United States (US). Studying in...Read More

Media invites can make or break an event and it is important to understand the craft of creating a compelling invite because events offer a powerful platform to enhance brand visibility and engagement.  Securing media coverage, particularly from local outlets, can dramatically amplify the impact of your event. Poor media attendance can lead to gaps...Read More

In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness.  There is a vast array...Read More

In the ever-evolving landscape of digital marketing, email outreach remains a cornerstone strategy for businesses seeking to connect with their target audience effectively. However, achieving success in email outreach requires more than just crafting compelling messages and hitting send. It demands a strategic approach that encompasses understanding the audience, maintaining clean data, timing outreach efforts...Read More

Saison Capital, a Singapore-based venture capital firm, is thrilled to announce the inaugural launch of ONCHAIN 2024, Asia’s first real-world asset (RWA) conference, happening on the 26 April 2024, 9 am – 5 pm (ICT), in SO/ Bangkok Hotel,  Bangkok, Thailand. Saison Capital is an early-stage venture capital fund (pre-seed to Series B) with a...Read More

Media alert vs press release is a comparison that’s a must for any PR executive to understand. Both of these tools play pivotal roles in the PR and marketing world, but it can be tricky at first for beginners to tell media alerts apart from press releases. Being some of the most commonly misunderstood terms...Read More