Lifestyle PR in Singapore and Malaysia has changed in the last few years as brands have primarily shifted online - spurred by the pandemic and other factors.Read More

Public relations or PR has continued to evolve and grow, so how businesses leverage PR has also changed along with it. However, to understand the changes, you need to look at the numbers and think of your next steps. As the old adage goes, numbers don’t lie, so we wanted to give you some statistical...Read More

At SYNC, we help our customers grow and a lot of work is in assisting build their inbound marketing strategies and campaigns to attract clients to the brandRead More

A brand story is a great way to engage and educate your customers about your value as a brand. Here's our take on building a great brand story.Read More

Even the best, most well-organised businesses in the world should prepare for potential PR disasters and scandals. We are all human, and mistakes get made. Last year there was no shortage of PR blunders from various big-name international and local brands.  It is sometimes unavoidable to mess up, but every marketing or PR disaster has...Read More