In this day and age, we live in a world where social media reigns and everything is connected with a push of a button. Gone are the days where we used to rely solely on print media. Companies are cutting costs and going digital and brands are opting for more social media presence. The internet...Read More
As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....Read More
After multiple requests from our clients and network, we have decided to share (some of) our internal guide on how to create amazing pitch decks for startups looking for investors. Let’s just be honest for a minute. Founders tend to understand their product and service, but often lack the fundamental concept that almost no one...Read More
Everyone’s on Facebook. With over 2.7 billion monthly active users as of 2020, Facebook has grown to represent the perfect marketplace for businesses to find a favourable audience for their brand. The social media giant has surely revolutionized the way that digital marketing is done, and will continue to do so. The constant changing algorithms...Read More
In a recent survey conducted by Engagerocket, 9 in 10 employees revealed that they wish to continue working from home, and in line with this, employee visibility software Prodoscore has tracked a 47% increase in worker productivity, post-lockdown. With these astounding statistics, it is no surprise that remote work is here to stay for the...Read More
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules, there are some basic do’s and don’ts of writing a media pitch. This article oversees the techniques of...Read More
