Category

Content Marketing
The benefits of blogging, social media and email marketing Some aspects of running a successful business never change regardless of how technology evolves. It doesn’t matter how appealing your product is, you’ll fail if you can’t identify enough sales opportunities. We’re talking about leads. The more leads you have, the higher your potential revenue, and...
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The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...
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How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...
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We all know that creating relevant and credible content is the cornerstone of digital marketing. It’s what builds our brand, develops consumer trust, and demonstrates our authority. Good content is even more critical for startups. However, it’s easy for a startup to feel outgunned when it comes to the resources of established enterprises.   Read this...
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As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers.   However, web designers’ job scope can...
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Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers.  From affiliate marketing...
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In the year 1996, Bill Gates stated: “Content is King.” Such was the title of the essay he published on Microsoft’s website at the time. The digital marketing industry swears by this mantra. Admittedly, it’s current usage is not directly related to Gates’ original point.  In today’s digital era, it relates to how important relevant content...
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We are living in an era where content is indeed a king. The internet has opened up unprecedented avenues for brands. Online content helps them share their stories and reach out to audiences. Good and original content that has relevant information and carries a cohesive message is an excellent way to connect with existing customers....
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The purchasing preferences of consumers can change frequently. However, their buying behaviour is generally more resistant to change.  It takes something significant to create this kind of a mental shift. When consumers’ instincts are transformed, buying behaviour changes, which means they’ve evolved on a subconscious level. Havard professor, Gerald Zaltman, believes that over 95% of purchasing decisions...
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Content marketing is a fantastic tool for companies to engage with current and potential customers. It allows for brands to control their message and can have a profound effect on sales if a piece of content goes viral. Well-written content should be at the heart of any marketing strategy. However, over two-thirds of businesses don’t currently have...
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