Category

Content Marketing
Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30 minutes out of your day at least twice a week to pen down your thoughts. This isn’t a joke or a scam, because it really is possible to draft a blog in about 30 minutes...
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Search Engine Optimisation (SEO) is the process of improving a website so it is seen by its target audience when they’re looking for something specific online. But SEO is a complex beast. There are a number of different elements to it. Each one requires attention, but by approaching the different aspects with the right tactics,...
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Contrary to the current climate, facts do matter, but getting people to remember them is the struggle. By incorporating them within a story, helps make them memorable and easily digestible for your audience. That’s why big brands spend millions building a great brand story around their brand. Today’s consumers are buying your story as much...
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It’s not enough to just regularly update your company blog. That’s a good first step for your small business or startup, but it’s also necessary to make sure each post is readable. So, what does that mean exactly? Simply put, it is a measure of how easy it is for people, the common person on...
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We all use content marketing, right? Did I sense some hesitation just now? I’m going to assume that you all do and if you need a reason before you start, how about you check out Content Marketing Institute’s 2017 content marketing research, which says that 85% of B2B marketers state that content marketing was the...
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One of best ways to kickstart your business is to create a publicly accessible website. Fortunately for struggling entrepreneurs, there are a lot of free or affordable platforms that make it easy to do this, like Wix or WordPress. Before you start envisioning programmable bots and a strong underlying CMS, maybe focus on what’s important...
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Are you planning a content marketing campaign, but don’t know where, and how to start. It takes too much dedication, time, energy, and loads of ideas to begin with. But like most things, the beginning is always the crucial part of marketing. Read also: Content marketing for startups At SYNC, we understand this too well,...
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We can describe content marketing till we’re blue in the face, but does it really sink in unless you see it in real life. Here are some global examples of how great content marketing can help your brand grow in today’s competitive market. To sign up for a free consultation, send us a message at...
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Content marketing for startups is a great way to improve SEO, educate visitors to your website, and drive engagement with your customers. This is a valuable tool for startups and SMEs to affordably and efficiently generate organic business leads for their brand. When creating your startup marketing strategy, it is important to understand the vital...
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