It’s not enough to just regularly update your company blog. That’s a good first step for your small business or startup, but it’s also necessary to make sure each post is readable. So, what does that mean exactly? Simply put, it is a measure of how easy it is for people, the common person on...Read More
One of the best ways to kickstart your business is to create a publicly accessible website. Fortunately for struggling entrepreneurs, there are a lot of free or affordable platforms that make it easy to do this, like Wix or WordPress. Before you start envisioning programmable bots and a strong underlying CMS, maybe focus on what’s...Read More
Are you planning a content marketing campaign, but don’t know where, and how to start? It takes too much dedication, time, energy, and loads of ideas to begin with. But like most things, the beginning is always the crucial part of marketing. At SYNC, we understand this too well, so we’ve put together some tips to...Read More
We all love Public Relations. Let’s be honest and admit that we do. I’ve been doing it for 10 years and have seen how clients react behind closed doors when that positive review comes in or they get a full-page spread in their local daily. We’re all human. However, we don’t all understand what it...Read More
Journalists are often very busy and have little (or no) time to look through your email or listen to your pitch. We aim to give you a short guide on how to ensure the journalist understands your pitch and most importantly remembers what you say through email or over the phone. Before starting on this...Read More
Journalists are often very busy and have little (or no) time, so being concise and informative is a positive for them. This article aims to provide you with a clear guide on how to respond to a media query. Before we go any further, it is important to remember that Singapore journalists and in fact...Read More
Publications or PR is essential for any brand looking to build a reputation in their industry and gain consumer trust. Whether a company is a Fortune 500, startup, or MNC, the need for PR is there. Though startups often launch public relations initiatives that are similar to those of established companies, the difference lies in...Read More
Media events are a great way to get media, influencers, bloggers, and even v-loggers, to come and experience your product or service firsthand, thus improving the likelihood of coverage and gaining supporters for your company or product. In order to get them interested, you need to send a media invite to invite all these different...Read More
We all have stories to tell and though we may find it interesting, your Brand Story needs to appeal to people who have no reason to love us. We’ve all faced these issues, and to overcome them, it requires the ability to put yourself in the perspective of the reader. Startups or SMEs often have...Read More
