Technological advancements including the rise of using AI in PR have brought about massive disruptions in the industry in recent years. In 2021 and 2022, only 39% of Asia Pacific businesses were leveraging AI in their business operations. However, in 2023, the figure jumped to 76%. More regionally, businesses in Southeast Asia have also planned...Read More
Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of trust, and demonstrate credibility. Being a PR professional requires one to keep a finger on the pulse of the news, as PR trends and priorities can change quickly with the public’s sentiment. For example, PR...Read More
A press release is a written statement released by a company or individual and disseminated to specific media outlets. It is often used to make a wide announcement or to introduce a new product, service, or event. Press releases are regarded as primary sources of information because they are released directly by the entity or...Read More
A crisis is inevitable. Any business owner worth their salt should know that. Regardless of the scale and severity of the crisis, every business should be prepared and well-trained to manage and mitigate them professionally to maintain the reputation of the company. Here are a few steps every business should take to manage a crisis....Read More
Are you trying to reach your target audience for your tech brand? In this article, we explore how to create a good social media content strategy in Tech PR.Read More
In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and drive business growth.Read More
Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR can help make events a success.Read More
In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is gaining popularity in the industry.Read More
We share 12 media interview tips that will help you ace it based on our experience working with over 350 clients & helping secure thousands of media interviewsRead More
