User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared by a brand’s consumers on digital platforms. It is highly effective, with the Asia Pacific market for UGC platforms forecasting a market growth of 26.3%...Read More
Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue size of $86.9 billion, an exponential increase that businesses can no longer ignore in 2024. While there is still much scepticism...Read More
In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness. There is a vast array...Read More
In the ever-evolving landscape of digital marketing, email outreach remains a cornerstone strategy for businesses seeking to connect with their target audience effectively. However, achieving success in email outreach requires more than just crafting compelling messages and hitting send. It demands a strategic approach that encompasses understanding the audience, maintaining clean data, timing outreach efforts...Read More
Is it worth looking into AI video content for startups and SMEs in Singapore, Malaysia and beyond? The short answer is- if you want to grow your business, then yes. Artificial intelligence (AI) has been around for the last two decades. However, it has advanced remarkably in the past few years, particularly in media like...Read More
Did you know there are over 4.2 billion daily email users, and brands make an average of $36 for every US dollar they spend on email marketing? These staggering statistics underscore the enduring impact of email marketing, which will continue to be a powerful and cost-effective tool for businesses seeking to convert leads in 2024....Read More
What is voice search optimisation and how can you adapt content for the age of virtual assistants? In the early 2000s, at the turn of the century, the idea of speaking to computers and robots seemed too novel and farfetched to ever be considered a norm. Now, 23 years in, we are witnessing the normalisation...Read More
What is guest blogging and why is it important? It can be tricky to figure out where to start on improving your website’s Search Engine Optimisation (SEO), but if you and your team have the capacity to write content and articles, we highly recommend that you look into guest blogging! Guest blogging is a common...Read More
Many people dream of pursuing a business career. This domain opens to a wide range of job opportunities and the possibility to affect meaningful change within companies and industries. However, for someone just starting, it may seem daunting. Keep reading to gain insights into the necessary steps for launching a business career. Identifying your strengths:...Read More
Marketing your brand requires an extensive understanding of your audience to personalise your strategies and tactics to best attract your target market, and that means a clear understanding of B2B vs B2C marketing. It is important that B2B and B2C companies have different ways of marketing their businesses. While their different approaches to marketing may...Read More
