Literatu, a Singapore-based edtech company is working to customise and integrate its AI English writing solution, Scribo AI with Singapore’s national online learning portal, Student Learning Space (SLS) which is accessible by all primary and secondary school teachers and students in Singapore. In September the MOE announced its Transforming Education Through Technology (EdTech) Master Plan...Read More
How important are ethics in PR and content? We often say that words matter, and they do, and because public communication can be powerful and influential, those communicating must adhere to certain ethical guidelines. Any successful relationship, whether it be with clients, partners, investors, media, or community, is built on trust. As a matter of...Read More
The marketing landscape has evolved significantly over the years, and today, engaging with your virtual audience effectively is crucial. Companies have learned to invest more in content and digital marketing as a result, with virtual events such as webinars becoming an essential part of their marketing strategies. In fact, as a buyer’s journey is completed...Read More
By understanding the importance of creating content that aligns with your overall brand strategy, you can effectively communicate your message and achieve your marketing goals. In this article, we explore five key indicators to determine the relevance of content to your brand strategy.Read More
OtterHalf, a remote-based global marketing consulting firm, recently announced its launch with the goal of helping growth-stage tech businesses.Read More
The coronavirus pandemic has forever changed the way we live. As the world recovers and enters into a post-pandemic state, there’s no denying that everything has shifted to the digital realm. When it comes to digital marketing, content writing tools have become essential for many businesses looking to scale up. The pandemic saw how digital...Read More
With social distancing and (almost) global lockdowns, working from home is the new normal. And, everyone is realising that working remotely is not an easy feat after all. It may seem like the most convenient way to work– you get to laze around in your pyjamas as you work from the comfort of your couch...Read More
A content calendar is an essential part of your content marketing strategy. The calendar will assist with coordinating all of the content activities and tasks while keeping everyone in the team on the same page. Content calendars help organize tasks in a streamlined manner and help ensure that projects get completed on time. A well-devised...Read More
