For accounting firms, reputation is everything. Clients trust CPAs with sensitive financial information, so credibility often determines who they hire. A strong reputation doesn’t just attract new clients. It keeps them loyal for years. Public relations (PR) and digital marketing play a key role in shaping that reputation. When used together, they help CPA firms...Read More
People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the bleak state of social media and influencer marketing today. The “influenzer” spans endless sponsored content, hyping products and events they get VIP passes to, but it feels… empty. They have the numbers, the “reach”, but...Read More
Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved the way for content optimised for mobile screens. Short-form content now dominates as the main content consumed according to a report by We Are Social and Meltwater, so if your brand isn’t already creating short-form...Read More
In the digital age, the quality of your images can make or break your brand’s identity. Imagine a striking photo that captivates your audience but is cluttered with an uninviting background. To present your visuals in their best light, removing distracting photo backgrounds has become a vital skill for creators and marketers alike. Whether you...Read More
Technical analysis has traditionally been seen as the domain of traders, investors and financial analysts. Yet the business models that surround it have shifted the focus away from pure trading mechanics towards how these tools are marketed. Platforms offering charting software, data visualisation and educational material are no longer just competing on accuracy. They are...Read More
The foreign exchange industry has long been associated with volatility, regulation and complexity. While most observers focus on trading performance, liquidity access or compliance, there is another side that deserves equal attention. The way companies promote professional forex solutions has become a revealing case study in how to market high-stakes, high-value technology products. For startups...Read More
The rise of trading bots has often been framed purely within the financial sector. Most commentary focuses on whether these platforms deliver consistent returns or if they can outperform traditional strategies. Yet this approach misses a key point. What trading bots reveal is not just about finance but about marketing itself. The way these platforms...Read More
