According to PR Newsire’s distribution analysis, online press releases can reach an average of 275% more readers than traditional methods. However, the proliferation of social media, online communication platforms including Telegram and WhatsApp, and more sophisticated online to offline marketing strategies, raises critical concerns about traditional public relations strategies, including the dissemination of press releases. ...Read More

At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft compelling thought leadership strategies that position them as industry leaders. Thought leadership isn’t just about sharing insights—it’s about shaping conversations, influencing decision-makers, and demonstrating expertise through strategic content and media placements. Take Cento Ventures, for...Read More

You work hard every day to keep your farm running. Early mornings, long hours, and unpredictable challenges are just part of the job. But when you look at the numbers, it’s frustrating to see how much money gets wasted on things that could be avoided.  Leaking water lines, inefficient equipment, and feed spoilage are small,...Read More

When running a business that requires heavy lifting, you’ll quickly realise that having the right equipment is key. A forklift, for example, is an essential piece of equipment used in warehouses, construction sites, and many other industrial settings. However, when it comes to choosing whether to buy or rent one, it’s not always a straightforward...Read More

Starting a business is an exciting journey filled with opportunities, but it also comes with its fair share of challenges. In the early stages, founders wear multiple hats—handling sales, product development, marketing, and finance. Amid all these responsibilities, managing human resources (HR) often becomes an afterthought. Yet, tasks like payroll, employee benefits, and legal compliance...Read More

Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in a way no other medium can. That’s why they’ve become the bread and butter of social media strategies for brands worldwide. But here’s the catch: producing quality video content consistently is no walk in the...Read More