Does it make sense to use PR to attract investors for SMEs? The short answer is yes! Small and medium enterprises (SMEs) are businesses that maintain revenues and assets below a certain threshold. As of its nature and size, SMEs often require financial funding from external sources to continue their operations. These external sources are...Read More
How important is the role of PR in gender equality and sex perceptions? The short answer is “very”. The opinions and perceptions the public has around gender, sexuality, and the LGBTQIA+ community have undergone a remarkable shift, with public relations (PR) playing a pivotal role in shaping these evolving societal views. In recent years, we...Read More
What is multilingual SEO and is it necessary? Reaching the right audience is paramount for any successful PR campaign. But in a region as diverse as Southeast Asia, with a multitude of languages and cultural nuances, a one-size-fits-all approach simply won’t cut it. This is where multilingual SEO steps in, acting as a powerful bridge...Read More
Backlinks have long been a cornerstone of search engine optimization (SEO). A backlink is essentially a link from one website to another, serving as a vote of confidence that signals to search engines like Google that your content is valuable and trustworthy. Acquiring backlinks involves reaching out to other sites, creating shareable content, and earning...Read More
OpenAcademy and Tan iHerng aim to assist homebuyers in navigating the Malaysian property landscape through unique videos produced exclusively for the platform. The collaboration between iHerng and OpenAcademy in particular signifies a shared commitment to advancing education and accessibility within the real estate sector KUALA LUMPUR, 24 May 2024 – OpenAcademy, a Malaysian ed-tech startup,...Read More
Dropshipping has become a strategy that enables businesses to sell products online without the need to store inventory or handle shipping logistics. Many Shopify entrepreneurs use dropshipping apps to simplify this process. In this post, we will explore dropshipping apps’ advantages to Shopify store owners, helping them expand their businesses effortlessly. 1. Simplified product sourcing...Read More
KMP’s investment will be used to scale up the team and R&D to support Evlos’ growing business Evlos offers AI-powered quality inspection solutions for various sectors, leveraging computer vision and automation. KUALA LUMPUR, 20 May 2024 – Kumpulan Modal Perdana (KMP), the tech-focused venture capital owned by the Minister of Finance (Inc.), has recently invested...Read More
What are the top PR trends of 2024 and beyond, and why should businesses care? In the dynamic landscape of public relations (PR), staying ahead of the curve is essential for professionals striving to effectively engage with audiences and shape brand narratives. As we stride into 2024, PR continues to evolve rapidly, fueled by technological...Read More
In today’s competitive construction industry, your general contracting business needs more than just a hammer and nails to build a thriving client base. Effective marketing techniques have become the cornerstone of successful contracting companies, extending beyond traditional methods to digital platforms. Establishing a powerful marketing strategy can set your business apart from the competition. Below,...Read More
