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Month

April 2024
EduSpaze
Singapore, 5 March 2024; EduSpaze, Singapore’s leading edtech accelerator, welcomes six early-stage startups across the region into its well-established three-month accelerator programme. The latest batch of edtech startups aligns with the accelerator’s programme goal of supporting the development of innovative solutions that can improve the education landscape in Singapore and its region.  a The six...
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Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup...
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User-generated content (UGC) has emerged as a potent force driving engagement, authenticity, and trust in brand communications. UGC, as the term implies, is a form of content that is shared by a brand’s consumers on digital platforms. It is highly effective, with the Asia Pacific market for UGC platforms forecasting a market growth of 26.3%...
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thought leadership
When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on thought leadership has proven that. 88% of decision-makers shared how thought leadership content influenced their trust in a business in 2017, and that figure slightly increased to 89% in...
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iMotorbike, Southeast Asia’s leading motorcycle platform for buying and selling pre-owned motorcycles, took its expansion to the next gear today with the grand unveiling of its expansive new showroom in Glenmarie, Shah Alam. Spanning three floors and covering an area of 46,806 square feet, the showroom can accommodate up to more than 1500 motorcycles.  Established...
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AI in PR and Marketing
Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue size of $86.9 billion, an exponential increase that businesses can no longer ignore in 2024. While there is still much scepticism...
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PolicyStreet, a regional insurtech company, partners with Direct Lending, a digital lending marketplace platform, to unveil DirectCare+, an embedded personal accident microtakaful with a loan protection feature. DirectCare+ stands as PolicyStreet’s inaugural microtakaful product offering, solidifying PolicyStreet’s position as the first home-grown insurtech to embark on such a venture. This new microtakaful insurance is set...
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April 2024
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