Month

March 2021
In this modern world, the closest you’d be able to get to reading people’s mind (realistically) is through social listening. Perhaps this trait might be one that can be rather questionable in your personal life, but the business benefits of being able able to listen to public opinion are innumerable. Doing this manually can sometimes...
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Instagram marketing has gained immense popularity, and while there are many jumping on this media platform, it is the standard of your content that differentiates you from the rest. It’s a free, easy-to-use tool for growing your business, but only if you do it right. On average, business accounts on Instagram post 1x a day,...
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In the past, brands used to only engage in social listening as a response. However, in today’s world, where the consumer is largely opinionated, it’s crucial for businesses to constantly be on the lookout for social data. What Is Social Listening? Social listening is the process of monitoring and analysing what is being said about...
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This article is part of our series Watercooler Chat, where the SYNC PR team shares insights and opinions from their experience in the industry. The advent of social media has made it hard to keep up.  I don’t just mean this in the context of our personal lives, but also in our work as PR...
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LinkedIn has over 760 million members. For businesses, this means that your target audience is definitely using it. The platform hosts 55 million companies, which is no wonder why it makes the perfect business ecosystem to reach both B2B prospects and consumers through LinkedIn marketing. LinkedIn, like most communication mediums, exists in the digisphere for...
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March 2021
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