Tag

Startup growth
In the last decade and more doing PR for companies in Singapore and the rest of Southeast Asia, one of the biggest takeaways has been that if used correctly, PR is the most effective growth tool available to any brand. Since my early days putting in the hours at the large agencies to my forays...
Read More
Competition in the digital world is cutthroat. Data says that many startups fail to achieve success, in fact, 90% of them. Singapore alone has several examples- Honestbee and oBike to name a few. However, this is not limited to the region and is happening everywhere- from now-defunct America’s health tech startup Theranos to China’s Mobike....
Read More