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content
In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to engage and interact with a customer base. Much like a battle-hardened ally, quality content – despite a few scratches and scars –  is here to stay. It has been around for well over a 100...
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How many times have you read and heard the phrase “Content is king”? This statement could not be truer especially in the digital age. One of the most efficient stems of marketing since the evolution of new media is Content Writing. It is also an extremely popular career choice among millennials, and rightly so. After...
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Who’s got time to write a blog post, especially when you’re a busy entrepreneur? You do actually, so take 30 minutes out of your day at least twice a week to pen down your thoughts. This isn’t a joke or a scam, because it really is possible to draft a blog in about 30 minutes...
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Contrary to the current climate, facts do matter, but getting people to remember them is the struggle. By incorporating them within a story, helps make them memorable and easily digestible for your audience. That’s why big brands spend millions building a great brand story around their brand. Today’s consumers are buying your story as much...
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Content marketing for startups is a great way to improve SEO, educate visitors to your website, and drive engagement with your customers. This is a valuable tool for startups and SMEs to affordably and efficiently generate organic business leads for their brand. When creating your startup marketing strategy, it is important to understand the vital...
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