Before we examine if outsourcing PR is worth it, let us understand what PR actually means and why it is important for businesses. Public relations (PR) is all about managing the public’s view of a person, product, or organisation. This includes developing a brand identity, establishing media connections, and managing communications. Public relations can build...Read More
Are you trying to reach your target audience for your tech brand? In this article, we explore how to create a good social media content strategy in Tech PR.Read More
Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR can help make events a success.Read More
In this article, we explore how digitalisation has exposed consumers to brands like never before and why experiential PR is gaining popularity in the industry.Read More
Have you ever wondered, what does public relations do and how can it help my business or organisation? We got you covered with a detailed explanation.Read More
We distil years of experience to share 6 steps on how to use PR to grow your business, whether it is a startup, SME or established brand in the market.Read More
We share 5 reasons why your business should do public relations in Singapore and how it will help with growth and bringing in new customers to your business.Read More
Malaysian startups need to do more to position themselves and this is where PR can help. We share 5 PR tips for securing headlines in Malaysia in this article.Read More
The fine art of writing and pitching a story to impress upon another is often something that PR professionals spend years perfecting through research and relationship building. While there may not be any hard and fast rules that apply, there are some basic do’s and don’ts. This article oversees the techniques of writing a PR...Read More
