AI in PR is inevitable but how will this impact the industry? By 2025, according to a study conducted by Gartner, 70 per cent of companies are expected to adopt AI into their daily operations to help employees in different tasks – especially tasks that deem easily be replaced with robots. One field where AI...Read More

Technology is advancing at a rate faster than we can often understand. The global AI market size alone is predicted to grow to an impressive $407 billion by 2027 compared to its 2022 revenue size of $86.9 billion, an exponential increase that businesses can no longer ignore in 2024. While there is still much scepticism...Read More