People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the bleak state of social media and influencer marketing today. The “influenzer” spans endless sponsored content, hyping products and events they get VIP passes to, but it feels… empty. They have the numbers, the “reach”, but...Read More

Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved the way for content optimised for mobile screens. Short-form content now dominates as the main content consumed according to a report by We Are Social and Meltwater, so if your brand isn’t already creating short-form...Read More

Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic reels and colour-graded visuals on social media profiles that popped and wowed upon first glance. However, that has started to change. More content creators and brands are ditching the filters and intentionally-built backdrops for simpler...Read More

Social media marketing is not what it used to be. Now with the help of our AI friend — it just feels like an addition to the team, but instead of a human, you get an intelligent, can-do-all robot. And by this logic, the “social media team” can be reduced to, well, 1 person. We...Read More

When OpenAI released their image creation model, DALL·E 3 in 2023 and integrated it into the ChatGPT Plus, which was only available for their Pro subscribers, people were having fun with it (and still are), and not worrying about what would be the general consensus on AI today — disrupting industries. From the automation process...Read More

Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in a way no other medium can. That’s why they’ve become the bread and butter of social media strategies for brands worldwide. But here’s the catch: producing quality video content consistently is no walk in the...Read More

2024 is almost over and it is time to stat thinking about branding and scaling in the next year. Social media is an inevitable and mandatory tool businesses cannot ignore anymore but how to pick the best social media platform for business growth in 2025. The digital landscape of social media platforms has become a...Read More

Do LinkedIn influencers matter? The short answer is yes, they do. In today’s digital age, the landscape of leadership and influence is rapidly evolving, prompting C-suite executives to reconsider their strategies for establishing authority and credibility within their industries.  With over 900 million members globally, LinkedIn has emerged as a powerful platform for professionals seeking...Read More

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating and shifting new directions in the way we consume media today. Far beyond mere content consumers, these young influencers are now one of the most important key demographics in shaping brand narratives and driving public...Read More

Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns is not merely to gauge public attention through creative flair and outreach but also to reach a wider audience and introduce your products to various demographics. The final step of building an effective PR and...Read More