How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating and shifting new directions in the way we consume media today. Far beyond mere content consumers, these young influencers are now one of the most important key demographics in shaping brand narratives and driving public...Read More
Evaluating PR and social media campaigns through different key metrics. The effectiveness of public relations (PR) and social media campaigns is not merely to gauge public attention through creative flair and outreach but also to reach a wider audience and introduce your products to various demographics. The final step of building an effective PR and...Read More
Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a strong presence on social media and build relationships with influential individuals. With the rise of influencer marketing, collaborating with the right influencers has proven to be a powerful tool in amplifying brand messaging and reaching...Read More
In 2023, We Are Social reported 5.08 million active social media users in Singapore, a staggering 84.7% of the population. With most Singaporean consumers owning at least one social media account, social media platforms present a valuable opportunity for businesses to strengthen their affinity with their audience and maintain competitiveness. There is a vast array...Read More
If you run or own a business, small or big, you cannot ignore leveraging an influencer marketing campaign for growth in 2024 and beyond. In today’s dynamic digital landscape, influencer marketing has emerged as a powerhouse strategy, leveraging social media personalities’ reach and influence to promote products or services. With 61% of consumers relying on...Read More
Different generations use social media differently, so if you are planning to reach different generations on social media for business growth in 2024, you need a robust strategy, Social media usage has increased exponentially over the last few years. Worldwide, there is a consensus that it will only continue to increase further. With the creation...Read More
Should you use Instagram reels for brand growth in 2024 and beyond? The short answer is- yes! In today’s fast-paced social media landscape, grabbing attention and building a loyal following for companies is harder than ever. However, there is a secret weapon that brands can leverage on Instagram: reels. These short, engaging videos offer brands...Read More
Did you know there are over 4.2 billion daily email users, and brands make an average of $36 for every US dollar they spend on email marketing? These staggering statistics underscore the enduring impact of email marketing, which will continue to be a powerful and cost-effective tool for businesses seeking to convert leads in 2024....Read More
Should PR professionals care about social media tools? The short answer is yes! Public relations professionals are multitaskers, storytellers, and media gurus. Behind every successful and effective PR professional is an array of tools designed to simplify their work. When we say “PR tool,” we mean any program, technology, or app PR professionals can use...Read More
Should you engage TikTok influencers for your upcoming digital PR campaigns? Traditionally, businesses looking to connect with an audience to build brand presence used physical methods like handing out pamphlets or flyers, to setting up booths at exhibitions, both requiring extensive manpower and financial resources. However, in recent years, times have changed dramatically, allowing businesses...Read More
