Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to learn how to navigate this. It is true that the world of PR is often described as fast-paced, glamourous, and deeply rooted in personal connections. But for me, it’s always been about Zoom calls, Slack...Read More

Do LinkedIn influencers matter? The short answer is yes, they do. In today’s digital age, the landscape of leadership and influence is rapidly evolving, prompting C-suite executives to reconsider their strategies for establishing authority and credibility within their industries.  With over 900 million members globally, LinkedIn has emerged as a powerful platform for professionals seeking...Read More

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies relied almost exclusively on traditional media to reach audiences. Those same audiences are now turning to social media for their news, entertainment, and brand recommendations, often trusting influencers and content creators more than traditional news...Read More

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media interview—exciting, right? But then reality hits: What if I mess up? What if I say something wrong?  You are not alone in this. Facing a media interview for the first time can feel like stepping...Read More

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional not only oversees the PR team but also shapes the narrative around the brand. A PR Manager influences the working environment and drives organisational success by effectively managing communication strategies and building relationships with key...Read More

A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public relations). After all, the two fields are inherently intertwined, since communications form the foundation of effective PR strategies. However, many PR roles don’t solely require a communications degree to qualify; they accept professionals from other...Read More

B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed firsthand how the industry has evolved rapidly due to the advancement of technology that resulted in a change in consumer behaviour.  In Singapore, the consumption of news appears to be through online and social media...Read More

In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What was once a field characterised by traditional methods like press releases and in-person media engagements has changed dramatically due to modernisation. Today, public relations professionals operate in a fast-paced digital environment where social media, real-time...Read More

Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine waking up to find your brand trending on social media—not because of a successful product launch or a brilliant marketing campaign, but due to a crisis. It could be a product recall, a data breach,...Read More

How young influencers shape PR strategies and social media campaigns. Young influencers have emerged as powerful architects of trends, creating and shifting new directions in the way we consume media today. Far beyond mere content consumers, these young influencers are now one of the most important key demographics in shaping brand narratives and driving public...Read More