If you were born between 1995 and 2008, platforms like Wattpad and Tumblr were more than websites. They were communities, identity spaces and early trust ecosystems for writers, readers and fandom cultures. In the past few months, a new platform has entered this lineage: Substack. Just like Wattpad and other online reading, writing, and video...Read More
Executive summary: the shift from tactics to ecosystem In the current digital landscape, relying on isolated tactics like Public Relations (PR) or Search Engine Optimisation (SEO) is no longer sufficient for sustained business growth. While these disciplines remain valuable, they often operate in silos, leading to fragmented customer experiences and inefficient resource allocation. The modern...Read More
If you are active on social media, especially the side that thrives on memes and gossip, you are going to know about this one incident that went down in 2025 – the Coldplay kiss cam moment. More importantly, the kiss cam couple. What began as a lighthearted concept to spread joy amongst audience members might...Read More
Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that is earned through consistent messaging, relationships with journalists and meticulous brand storytelling, with an excellent track record of actions that match the words. But, through the rise of broader short form content, especially TikTok, this...Read More
We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank account can shrink to three. In the time it takes to scroll, spot something you like and autofill your payment details, you can go from browsing to “Order confirmed” in under two minutes, often without...Read More
Every brand has its identity, its own look. Some brands are easily recognisable from colour alone; others from font. I mean, who doesn’t know Tiffany & Co.’s iconic “Tiffany Blue” or Coca-Cola’s signature Spencerian script? In today’s world of shorter-form, fast-paced advertising, attention spans are getting increasingly shorter. To stay relevant with how quickly people...Read More
For accounting firms, reputation is everything. Clients trust CPAs with sensitive financial information, so credibility often determines who they hire. A strong reputation doesn’t just attract new clients. It keeps them loyal for years. Public relations (PR) and digital marketing play a key role in shaping that reputation. When used together, they help CPA firms...Read More
People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the bleak state of social media and influencer marketing today. The “influenzer” spans endless sponsored content, hyping products and events they get VIP passes to, but it feels… empty. They have the numbers, the “reach”, but...Read More
Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved the way for content optimised for mobile screens. Short-form content now dominates as the main content consumed according to a report by We Are Social and Meltwater, so if your brand isn’t already creating short-form...Read More
If I had a dime every time someone says “your generation is too soft for the workplace, how will you survive the agency life?” I would be one rich man living retirement near the coast of Barbados. Scroll through LinkedIn long enough and you will encounter someone lamenting how Gen Z is an unreliable, non-resilient...Read More
