Public Relations has always been about creating stories and managing reputations, but for a long time, the industry itself had a bit of an image problem —it was seen as a boys’ club. You see, PR in the early days did not look like a dynamic, fast-paced and socially savvy (i.e woke) industry as we...Read More
If you’re in a position to pitch stories, you’ll come to realise that some stories just don’t get picked up. And no, this is not a testament to how good or bad of a writer you are, how newsworthy the story is or how good your pitching strategy is. Sometimes, it just boils down to...Read More
According to PR Newsire’s distribution analysis, online press releases can reach an average of 275% more readers than traditional methods. However, the proliferation of social media, online communication platforms including Telegram and WhatsApp, and more sophisticated online to offline marketing strategies, raises critical concerns about traditional public relations strategies, including the dissemination of press releases. ...Read More
At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft compelling thought leadership strategies that position them as industry leaders. Thought leadership isn’t just about sharing insights—it’s about shaping conversations, influencing decision-makers, and demonstrating expertise through strategic content and media placements. Take Cento Ventures, for...Read More
The digital age has reshaped how we consume media, with attention spans shrinking and content evolving to match. Platforms like TikTok, Instagram Reels, and YouTube Shorts have turned seconds-long videos into cultural phenomena, redefining how stories are told and messages are delivered thus impacting the world of PR too. Even traditional news outlets have joined...Read More
When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised interview on prime-time TV, it might feel like a natural byproduct of the company’s brilliance. But peel back the curtain, and what you’ll find is far from effortless. The reality? Each headline-worthy feature is the...Read More
Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe for public relations (PR) and marketing pros? In an era where Singapore is solidifying its position as a hub for tech innovation and groundbreaking marketing campaigns, GenAI has become more than just a buzzword. It’s...Read More
If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about making waves, though sometimes, those waves can become tsunamis, especially when campaigns backfire or controversies arise. Whether it’s a perfectly executed rebrand or a Photoshop fail that sends Twitter into a meltdown, PR in 2024...Read More
Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to learn how to navigate this. It is true that the world of PR is often described as fast-paced, glamourous, and deeply rooted in personal connections. But for me, it’s always been about Zoom calls, Slack...Read More
Do LinkedIn influencers matter? The short answer is yes, they do. In today’s digital age, the landscape of leadership and influence is rapidly evolving, prompting C-suite executives to reconsider their strategies for establishing authority and credibility within their industries. With over 900 million members globally, LinkedIn has emerged as a powerful platform for professionals seeking...Read More
