Every brand has its identity, its own look. Some brands are easily recognisable from colour alone; others from font. I mean, who doesn’t know Tiffany & Co.’s iconic “Tiffany Blue” or Coca-Cola’s signature Spencerian script?  In today’s world of shorter-form, fast-paced advertising, attention spans are getting increasingly shorter. To stay relevant with how quickly people...Read More

For accounting firms, reputation is everything. Clients trust CPAs with sensitive financial information, so credibility often determines who they hire. A strong reputation doesn’t just attract new clients. It keeps them loyal for years. Public relations (PR) and digital marketing play a key role in shaping that reputation. When used together, they help CPA firms...Read More

People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the bleak state of social media and influencer marketing today. The “influenzer” spans endless sponsored content, hyping products and events they get VIP passes to, but it feels… empty. They have the numbers, the “reach”, but...Read More

Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved the way for content optimised for mobile screens. Short-form content now dominates as the main content consumed according to a report by We Are Social and Meltwater, so if your brand isn’t already creating short-form...Read More

If I had a dime every time someone says “your generation is too soft for the workplace, how will you survive the agency life?” I would be one rich man living retirement near the coast of Barbados.  Scroll through LinkedIn long enough and you will encounter someone lamenting how Gen Z is an unreliable, non-resilient...Read More

The rise of trading bots is reshaping the fintech landscape in Southeast Asia. No longer exclusive to hedge funds or institutional players, algorithmic trading tools are being marketed directly to retail investors. These platforms promise automation, reduced human error, and 24-hour execution. However, it is not the trading mechanics that will determine which platforms succeed....Read More

What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine Optimisation (SEO), but what if keywords are useful for more than just SEO? In today’s digital world, keywords are the bridge between what your audience is searching for and the stories you want to tell....Read More

If you had asked me six months ago what PR interns would be doing, I’d say, “writing press releases and responding to emails.” And here I am today, with visual work for actual campaigns under my belt, sitting in on client meetings, and contributing to stories that make their way into the world. Working as...Read More

When I first started in PR I always thought the job was somewhat “straightforward”. Your client has an announcement, you write a release, it gets approved, you send it out and everyone picks it up. Boy, how wrong I was. Sure, that still is the gist of it but add a million steps in between...Read More

If you work in PR, you are probably used to handling press releases, media outreach, and brand image. However, there’s one area you might not be thinking about enough, and that’s digital security.  You might assume that’s for IT to deal with. But here’s the thing. If a breach happens, you are suddenly on the...Read More