In the first post of this series, we established why and how social media marketing can help SMEs and startups scale their business. We discussed the nuances of getting it right and also busted some myths about social media marketing. In this post, let us explore some tips about how to engage people on social...Read More

In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis. It has become crucial to keep up with disruptive marketing trends to sustain in the market. SMEs and startups cannot afford to lose numbers and need all the traction to take off and sustain, and...Read More

In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to engage and interact with a customer base. Much like a battle-hardened ally, quality content – despite a few scratches and scars –  is here to stay. It has been around for well over a 100...Read More

How many times have you read and heard the phrase “Content is king”? This statement could not be truer especially in the digital age. One of the most efficient stems of marketing since the evolution of new media is Content Writing. It is also an extremely popular career choice among millennials, and rightly so. After...Read More