Remote PR is increasingly becoming the norm and in 2025, most of us, if not all of us, need to learn how to navigate this. It is true that the world of PR is often described as fast-paced, glamourous, and deeply rooted in personal connections. But for me, it’s always been about Zoom calls, Slack...Read More
2024 is almost over and it is time to stat thinking about branding and scaling in the next year. Social media is an inevitable and mandatory tool businesses cannot ignore anymore but how to pick the best social media platform for business growth in 2025. The digital landscape of social media platforms has become a...Read More
Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies relied almost exclusively on traditional media to reach audiences. Those same audiences are now turning to social media for their news, entertainment, and brand recommendations, often trusting influencers and content creators more than traditional news...Read More
How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media interview—exciting, right? But then reality hits: What if I mess up? What if I say something wrong? You are not alone in this. Facing a media interview for the first time can feel like stepping...Read More
Content marketing without analytics is like trying to drive with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction. In today’s data-driven world, businesses can no longer afford to create content without understanding how it performs. Content marketing analytics shine a light on what’s working...Read More
Building your brand with PR can take you steadily towards success and help with business growth and scalability. Let us understand how. In the mid-1990s, Apple faced a bleak future. The company was struggling with declining sales, product misfires, and a rapidly shrinking market share. By 1997, Apple was on the verge of bankruptcy. However,...Read More
July 16th is celebrated as World PR Day! Public relations professionals often find themselves behind the scenes, crafting narratives, managing crises, and building relationships that shape public perception. Despite sometimes being misunderstood or underestimated, the role of PR is crucial. A study by Nielsen revealed that PR is almost 90% more effective than advertising in...Read More
