How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media interview—exciting, right? But then reality hits: What if I mess up? What if I say something wrong?  You are not alone in this. Facing a media interview for the first time can feel like stepping...Read More

Content marketing without analytics is like trying to drive with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction. In today’s data-driven world, businesses can no longer afford to create content without understanding how it performs. Content marketing analytics shine a light on what’s working...Read More

Building your brand with PR can take you steadily towards success and help with business growth and scalability. Let us understand how. In the mid-1990s, Apple faced a bleak future. The company was struggling with declining sales, product misfires, and a rapidly shrinking market share. By 1997, Apple was on the verge of bankruptcy. However,...Read More

July 16th is celebrated as World PR Day! Public relations professionals often find themselves behind the scenes, crafting narratives, managing crises, and building relationships that shape public perception. Despite sometimes being misunderstood or underestimated, the role of PR is crucial.  A study by Nielsen revealed that PR is almost 90% more effective than advertising in...Read More