Technical analysis has traditionally been seen as the domain of traders, investors and financial analysts. Yet the business models that surround it have shifted the focus away from pure trading mechanics towards how these tools are marketed. Platforms offering charting software, data visualisation and educational material are no longer just competing on accuracy. They are...Read More

The rise of trading bots has often been framed purely within the financial sector. Most commentary focuses on whether these platforms deliver consistent returns or if they can outperform traditional strategies. Yet this approach misses a key point. What trading bots reveal is not just about finance but about marketing itself. The way these platforms...Read More

What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine Optimisation (SEO), but what if keywords are useful for more than just SEO? In today’s digital world, keywords are the bridge between what your audience is searching for and the stories you want to tell....Read More