A relevant degree in communications sounds like the logical path for anyone aspiring to pursue a career in PR (public relations). After all, the two fields are inherently intertwined, since communications form the foundation of effective PR strategies. However, many PR roles don’t solely require a communications degree to qualify; they accept professionals from other...Read More
For any business looking to successfully sell their products or services online, an effective payment processing system is definitely a must. Many of today’s online shoppers prefer to use digital payment options such as credit and debit cards, e-wallets, and QR codes when making their purchases because of the convenience these methods afford them. Of...Read More
Content writing agency or in-house team: what’s right for your business? Compelling content is integral to a brand’s success, driving engagement, enhancing visibility, and fostering customer loyalty. As businesses grapple with the myriad of options available for their content creation needs, a critical decision emerges: should they partner with a content writing agency or build...Read More
B2B PR can be tricky. Within my two years as a public relations specialist at SYNC PR, I have witnessed firsthand how the industry has evolved rapidly due to the advancement of technology that resulted in a change in consumer behaviour. In Singapore, the consumption of news appears to be through online and social media...Read More
Content marketing without analytics is like trying to drive with your eyes closed. You might be moving, but you have no idea if you’re headed in the right direction. In today’s data-driven world, businesses can no longer afford to create content without understanding how it performs. Content marketing analytics shine a light on what’s working...Read More
(Article 1 of a two-part series) What makes PR in Malaysia different? Public Relations (PR) in Malaysia is characterised by a unique blend of factors that make it both challenging and intriguing. The country’s rich and diverse culture, along with its evolving media landscape, sets Malaysia apart from other regions. PR professionals here must skillfully...Read More
