In this day and age of cutthroat competition, new startups are being launched and funded almost on an everyday basis. It has become crucial to keep up with disruptive marketing trends to sustain in the market. SMEs and startups cannot afford to lose numbers and need all the traction to take off and sustain, and...Read More

It’s not enough to just regularly update your company blog. That’s a good first step for your small business or startup, but it’s also necessary to make sure each post is readable. So, what does that mean exactly? Simply put, it is a measure of how easy it is for people, the common person on...Read More

We all use content marketing, right? Did I sense some hesitation just now? I’m going to assume that you all do and if you need a reason before you start, how about you check out Content Marketing Institute’s 2017 content marketing research, which says that 85% of B2B marketers state that content marketing was the...Read More

Did you know that content marketing for startups is a great way to improve Search Engine Optimisation, otherwise known as SEO, to educate visitors about your website, and to drive engagement with your customers? Content marketing is a valuable tool for startups and SMEs to affordably and efficiently generate organic business leads for their brands....Read More

Media events are a great way to get media, influencers, bloggers, and even v-loggers, to come and experience your product or service firsthand, thus improving the likelihood of coverage and gaining supporters for your company or product. In order to get them interested, you need to send a media invite to invite all these different...Read More