A PR pitch is a fantastic opportunity to gain exposure using a journalist who covers your industry. Unlike a press release, a pitch tends to be less formal and more personalized. A solid pitch can lead to a beneficial long term media relationship which can have profound benefits for a brand or business. However, with...Read More
The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds a brand’s image. Today, more than ever, consumers look past the product and pay attention to a company’s social actions. A company’s overall image influences purchasing decisions. PR is both active and reactive. While it is often used to...Read More
The internet age has brought with it a wave of transparency, and many companies have had to rethink their public relations strategies. Consumers are now turning towards brands with products that have a driving mission behind them and can be trusted. When purchasing a product, 70% of consumers consider a business’ commitment to social initiatives. Therefore brands...Read More
I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there was this one segment that had me, as someone in PR and brand communications, laughing a little too hard. Source: Black Mirror / Netflix The wonderful Andrew Scott plays Chris, a man who blames himself...Read More
Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones and our growing reliance on a constantly connected world, it’s impact has only continued to grow. However, we have witnessed a fast-evolving industry as technology has changed the way consumers interact with brands and vice...Read More
It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...Read More
Last night, I went to watch a local theatre production and I happened to be introduced to someone from the tech industry who attended the same show as well. He worked in a robotics start-up in the USA and told me how he wished he and his start-up colleagues were like the actors on stage....Read More
Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional media has changed how brands benefit from PR. We look at PR trends that will shape 2019 and beyond. PR Trend 1: PR and content marketing are interconnected PR and content marketing have had similar,...Read More
When we think about public relations there’s a misconception that it is useful for only a couple of things – brand awareness and limited customer acquisition. This is equivalent to looking at your brand new smartphone as a paperweight or a torchlight – while not totally incorrect, it is a complete waste of opportunity. Now...Read More
Public relations (better known as PR) is often mistakenly seen as talking a lot and making friends with journalists so you can get your client into the news. First of all, this isn’t PR. Secondly, getting coverage is barely 10% of what PR people really do. There is honestly so much more to PR than...Read More
