Nobody wakes up and decides to mess up but it happens.  Good crisis management is about handling your blunder the right way once the damage is done. Every day, businesses pummel in value over the way they manage crises or the lack of it. Especially in times of pandemic and political tension, brands run the...Read More

The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness.  That said, what does it take to build brand awareness? It all depends on which type...Read More

One request we get quite often from our startup clients is to help them ideate and create the best startup pitch deck in the world. They want the deck to tell everyone who sees it exactly why and what they should be investing in their startup.  Here’s the harsh reality though, creating a good pitch...Read More

It’s no secret that the majority of modern consumers rely heavily on review to make purchasing decisions. Recent studies show that more than 90% of people read reviews before buying. Around 84% even trust reviews as much as they would a personal recommendation from a close friend. Every company loves receiving positive feedback, but many underestimate...Read More