When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised interview on prime-time TV, it might feel like a natural byproduct of the company’s brilliance. But peel back the curtain, and what you’ll find is far from effortless. The reality? Each headline-worthy feature is the...Read More

Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe for public relations (PR) and marketing pros? In an era where Singapore is solidifying its position as a hub for tech innovation and groundbreaking marketing campaigns, GenAI has become more than just a buzzword. It’s...Read More

If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about making waves, though sometimes, those waves can become tsunamis, especially when campaigns backfire or controversies arise. Whether it’s a perfectly executed rebrand or a Photoshop fail that sends Twitter into a meltdown, PR in 2024...Read More

Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies relied almost exclusively on traditional media to reach audiences. Those same audiences are now turning to social media for their news, entertainment, and brand recommendations, often trusting influencers and content creators more than traditional news...Read More

How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media interview—exciting, right? But then reality hits: What if I mess up? What if I say something wrong?  You are not alone in this. Facing a media interview for the first time can feel like stepping...Read More

How important exactly is the role of a PR Manager in today’s content-driven world? To put it plainly, this professional not only oversees the PR team but also shapes the narrative around the brand. A PR Manager influences the working environment and drives organisational success by effectively managing communication strategies and building relationships with key...Read More

In recent times, PR has experienced a profound transformation, largely due to rapid technological advancements and evolving societal norms. What was once a field characterised by traditional methods like press releases and in-person media engagements has changed dramatically due to modernisation. Today, public relations professionals operate in a fast-paced digital environment where social media, real-time...Read More

Applications for CAO 2024 are now open, empowering deserving students to pursue their academic endeavours in the United States through financial support. CAO has supported more than 250 students including securing admissions to 23 Ivy League universities. SINGAPORE, 5th February 2024 – Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access...Read More

Crisis management and protecting your brand with PR during tough times is a must-have skill or any business owner. Imagine waking up to find your brand trending on social media—not because of a successful product launch or a brilliant marketing campaign, but due to a crisis. It could be a product recall, a data breach,...Read More

There are quite a few common PR misconceptions that lead to misunderstandings and confusion about the value of PR. That’s neither good for the PR industry nor for entrepreneurs and business owners who can benefit by leveraging PR as a tool for business growth and scalability. Some common PR misconceptions include: What does a PR...Read More