Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that is earned through consistent messaging, relationships with journalists and meticulous brand storytelling, with an excellent track record of actions that match the words. But, through the rise of broader short form content, especially TikTok, this...Read More
We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank account can shrink to three. In the time it takes to scroll, spot something you like and autofill your payment details, you can go from browsing to “Order confirmed” in under two minutes, often without...Read More
If I had a dime every time someone says “your generation is too soft for the workplace, how will you survive the agency life?” I would be one rich man living retirement near the coast of Barbados. Scroll through LinkedIn long enough and you will encounter someone lamenting how Gen Z is an unreliable, non-resilient...Read More
What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine Optimisation (SEO), but what if keywords are useful for more than just SEO? In today’s digital world, keywords are the bridge between what your audience is searching for and the stories you want to tell....Read More
Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic reels and colour-graded visuals on social media profiles that popped and wowed upon first glance. However, that has started to change. More content creators and brands are ditching the filters and intentionally-built backdrops for simpler...Read More
When you see a glowing feature about a brand in your favourite publication or a CEO delivering a flawlessly poised interview on prime-time TV, it might feel like a natural byproduct of the company’s brilliance. But peel back the curtain, and what you’ll find is far from effortless. The reality? Each headline-worthy feature is the...Read More
Generative AI (GenAI) — the shiny new gadget every marketer is obsessed with. But is it a friend or foe for public relations (PR) and marketing pros? In an era where Singapore is solidifying its position as a hub for tech innovation and groundbreaking marketing campaigns, GenAI has become more than just a buzzword. It’s...Read More
If 2024 taught us anything, it’s that PR and marketing aren’t just about keeping your brand afloat. No, they’re about making waves, though sometimes, those waves can become tsunamis, especially when campaigns backfire or controversies arise. Whether it’s a perfectly executed rebrand or a Photoshop fail that sends Twitter into a meltdown, PR in 2024...Read More
Social media is shaking up the media landscape, forcing PR pros to rethink their playbook. Not long ago, PR strategies relied almost exclusively on traditional media to reach audiences. Those same audiences are now turning to social media for their news, entertainment, and brand recommendations, often trusting influencers and content creators more than traditional news...Read More
How to handle media interviews like a pro and why should you care? So, you’ve been invited for a media interview—exciting, right? But then reality hits: What if I mess up? What if I say something wrong? You are not alone in this. Facing a media interview for the first time can feel like stepping...Read More
