As the internet diminishes distances virtually and brings us closer together, the human touch has ironically become somewhat of a scarcity. Telling a compelling story could help you, as a brand, fulfil the basic human need for interaction by communicating as more than just a faceless entity. Powerful storytelling is often easier said than done....Read More

In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo?  Think of...Read More

The rapid development that startups undergo poses an array of challenges. That’s why creating a strong and recognizable brand message early on can be vital to long-term success. A distinct brand message helps to shape the marketing and business decisions that a startup makes. Whether your price-focused like BestBuy or a high-end brand like Sennheiser,...Read More