Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the world, which has resulted in a competitive landscape for new businesses looking to establish themselves. 77% of consumers rely on brand familiarity to shape their purchasing decisions, emphasising...Read More
Singapore’s vibrant entrepreneurial ecosystem thrives on innovation and ambition. With numerous government grants and support initiatives available, taking your business to the next level seems achievable. But with so many options, the sheer abundance can be overwhelming. This guide aims to simplify your journey by providing a clear overview of key grants and their crucial...Read More
Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic growth across sectors. Despite their ingenuity and passion, SMEs in Malaysia can have the most limited resources and may struggle with volatile revenue streams....Read More
Malaysian-based food startup, Meals in Minutes, today announced that it has successfully secured USD 1.5 million in a seed round led by an early-stage venture fund and seed accelerator, 500 Global, with participation from a private investor. This fresh round of capital will fuel Meals in Minutes’s growth across Malaysia and Singapore, including establishing a...Read More
Paintblush, an experience-centric art jamming studio, is excited to announce the official launch of Singapore’s first-ever Sip ‘n’ Paint concept. Unlike a typical art class, these 3-hour sessions will have participants sipping beverages of choice while painting a picture selected from a huge variety of reference images, supervised by an experienced art instructor offering a...Read More
Increasing your business performance is neither a sprint nor a marathon, but a unique race that requires specific strategies and tools. You need to nurture your business to grow and thrive in the current competitive landscape. Below, we’ll explore the essential steps to boost your business performance and achieve your goals. The significant role of...Read More
Public relations is essential for any business in order to connect with its stakeholders and customers, lay the foundation of trust, and demonstrate credibility. Being a PR professional requires one to keep a finger on the pulse of the news, as PR trends and priorities can change quickly with the public’s sentiment. For example, PR...Read More
Are you trying to reach your target audience for your tech brand? In this article, we explore how to create a good social media content strategy in Tech PR.Read More
In this article, we explore how a well-executed PR strategy can generate media coverage, increase brand visibility, attract customers and drive business growth.Read More
Organising a successful tech event in Singapore can be a challenging feat. In this article, we explore how event PR can help make events a success.Read More
