Are you ready to take your ecommerce business to the next level in 2024? With the ecommerce landscape evolving rapidly, staying ahead of the curve is more crucial than ever. As technologies advance and consumer preferences shift, understanding and adopting the latest trends can make a significant difference in your success. In this blog, we’ll...Read More
D&I in PR: Should startups care? The short answer is, yes. With 86% of consumers increasingly discerning about the brands they support, authenticity has become a defining factor in brand loyalty. These consumers look beyond the product and choose to invest in brands that align with their values and beliefs. One way where brands can...Read More
Why do you need a good PR strategy for your startup? Here’s why: When it comes to startup entrepreneurship, success often hinges on the innovation of products or services and how well the brand is perceived and communicated to stakeholders. While focusing on marketing efforts is undoubtedly important, a comprehensive PR strategy for your startup...Read More
When starting a business, many entrepreneurs have consistently understood that thought leadership is a powerful tool to gain a competitive edge. The Edelman-LinkedIn research study on thought leadership has proven that. 88% of decision-makers shared how thought leadership content influenced their trust in a business in 2017, and that figure slightly increased to 89% in...Read More
Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences across multiple markets. The UOB Business Outlook Study 2023 (Regional) unveiled that over 80% of businesses in Southeast Asia and Greater China are looking to penetrate global markets in...Read More
Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian government has been supporting startups and has also shown its interest by developing the Malaysian Startup Ecosystem Roadmap (SUPER) from 2021 – 2030 to make...Read More
Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the world, which has resulted in a competitive landscape for new businesses looking to establish themselves. 77% of consumers rely on brand familiarity to shape their purchasing decisions, emphasising...Read More
Singapore’s vibrant entrepreneurial ecosystem thrives on innovation and ambition. With numerous government grants and support initiatives available, taking your business to the next level seems achievable. But with so many options, the sheer abundance can be overwhelming. This guide aims to simplify your journey by providing a clear overview of key grants and their crucial...Read More
Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic growth across sectors. Despite their ingenuity and passion, SMEs in Malaysia can have the most limited resources and may struggle with volatile revenue streams....Read More
Malaysian-based food startup, Meals in Minutes, today announced that it has successfully secured USD 1.5 million in a seed round led by an early-stage venture fund and seed accelerator, 500 Global, with participation from a private investor. This fresh round of capital will fuel Meals in Minutes’s growth across Malaysia and Singapore, including establishing a...Read More
