Category

Content Marketing
Look around. Almost everything people do today is touched by apps. Customers shop, book, plan, track, scroll, and communicate with just a few taps.  And it’s not just about convenience anymore. Apps have become a core part of modern life and, more importantly, a powerful tool for businesses to solve real-world problems. The number of...
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The demand for home health services is rising as more people prefer receiving care in their homes. However, running a successful service isn’t just about providing quality care—it involves managing staff, maintaining accurate records, and staying compliant with regulations. Many small providers struggle to balance these responsibilities while trying to grow their business. To stand...
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According to data from the Singapore Urban Redevelopment Authority (URA), office rents in the country’s central region have been on a steady rise since 2021. Because of this, many companies — particularly small businesses—have become more inclined to seek cost-effective office solutions to lower their operational costs. One such way is to find a shared...
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Every business has its share of operating costs. In the world of e-commerce, expenses such as product sourcing, marketing, and customer service are some of the most essential. They’re also consistently tracked and carefully managed to ensure profitability. However, there are also other expenditures that need to be closely monitored to secure long-term success. Usually,...
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Every successful product is built on a cycle of continuous improvement, and feedback loops are at the heart of this process. Without structured feedback, companies risk releasing products that miss the mark, leading to costly redesigns, dissatisfied users, and lost market opportunities. A feedback loop refers to the process of collecting, analyzing, and implementing user...
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Thought leadership and business growth
At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft compelling thought leadership strategies that position them as industry leaders. Thought leadership isn’t just about sharing insights—it’s about shaping conversations, influencing decision-makers, and demonstrating expertise through strategic content and media placements. Take Cento Ventures, for...
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You work hard every day to keep your farm running. Early mornings, long hours, and unpredictable challenges are just part of the job. But when you look at the numbers, it’s frustrating to see how much money gets wasted on things that could be avoided.  Leaking water lines, inefficient equipment, and feed spoilage are small,...
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When running a business that requires heavy lifting, you’ll quickly realise that having the right equipment is key. A forklift, for example, is an essential piece of equipment used in warehouses, construction sites, and many other industrial settings. However, when it comes to choosing whether to buy or rent one, it’s not always a straightforward...
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Is your brand feeling invisible? Are you creating great things that seem to go unnoticed in the vast online landscape? If so, you are probably not alone. Many businesses struggle with the challenge of brand visibility.  In today’s digital marketplace, you have to stand out to be seen, and you need more than just luck...
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Running a business is often about solving problems—big and small. You know how even minor hiccups in communication or workflow can ripple out. Thus creating delays, frustrations, and lost opportunities.  But what if making a few small adjustments could completely change the game? What if focusing on simple, strategic improvements could help you work smarter,...
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March 2025
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