Blog

At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft compelling thought leadership strategies that position them as industry leaders. Thought leadership isn’t just about sharing insights—it’s about shaping conversations, influencing decision-makers, and demonstrating expertise through strategic content and media placements. Take Cento Ventures, for...Read More

You work hard every day to keep your farm running. Early mornings, long hours, and unpredictable challenges are just part of the job. But when you look at the numbers, it’s frustrating to see how much money gets wasted on things that could be avoided.  Leaking water lines, inefficient equipment, and feed spoilage are small,...Read More

When running a business that requires heavy lifting, you’ll quickly realise that having the right equipment is key. A forklift, for example, is an essential piece of equipment used in warehouses, construction sites, and many other industrial settings. However, when it comes to choosing whether to buy or rent one, it’s not always a straightforward...Read More

Starting a business is an exciting journey filled with opportunities, but it also comes with its fair share of challenges. In the early stages, founders wear multiple hats—handling sales, product development, marketing, and finance. Amid all these responsibilities, managing human resources (HR) often becomes an afterthought. Yet, tasks like payroll, employee benefits, and legal compliance...Read More

Scrolling past videos on social media? Let’s be honest—that’s nearly impossible. Videos capture attention, convey emotions, and tell stories in a way no other medium can. That’s why they’ve become the bread and butter of social media strategies for brands worldwide. But here’s the catch: producing quality video content consistently is no walk in the...Read More

Is your brand feeling invisible? Are you creating great things that seem to go unnoticed in the vast online landscape? If so, you are probably not alone. Many businesses struggle with the challenge of brand visibility.  In today’s digital marketplace, you have to stand out to be seen, and you need more than just luck...Read More

Running a business is often about solving problems—big and small. You know how even minor hiccups in communication or workflow can ripple out. Thus creating delays, frustrations, and lost opportunities.  But what if making a few small adjustments could completely change the game? What if focusing on simple, strategic improvements could help you work smarter,...Read More

The digital age has reshaped how we consume media, with attention spans shrinking and content evolving to match. Platforms like TikTok, Instagram Reels, and YouTube Shorts have turned seconds-long videos into cultural phenomena, redefining how stories are told and messages are delivered thus impacting the world of PR too. Even traditional news outlets have joined...Read More

Managing workers’ compensation cases can sometimes feel like you’re juggling too many things at once. There’s paperwork piling up, tight deadlines breathing down your neck, and multiple people needing updates.  It’s a lot to handle, and let’s be honest, mistakes can happen when things get hectic. But here’s where technology comes to the rescue. With...Read More