Blog

Look around. Almost everything people do today is touched by apps. Customers shop, book, plan, track, scroll, and communicate with just a few taps.  And it’s not just about convenience anymore. Apps have become a core part of modern life and, more importantly, a powerful tool for businesses to solve real-world problems. The number of...Read More

The demand for home health services is rising as more people prefer receiving care in their homes. However, running a successful service isn’t just about providing quality care—it involves managing staff, maintaining accurate records, and staying compliant with regulations. Many small providers struggle to balance these responsibilities while trying to grow their business. To stand...Read More

Public Relations has always been about creating stories and managing reputations, but for a long time, the industry itself had a bit of an image problem —it was seen as a boys’ club. You see, PR in the early days did not look like a dynamic, fast-paced and socially savvy (i.e woke) industry as we...Read More

According to data from the Singapore Urban Redevelopment Authority (URA), office rents in the country’s central region have been on a steady rise since 2021. Because of this, many companies — particularly small businesses—have become more inclined to seek cost-effective office solutions to lower their operational costs. One such way is to find a shared...Read More

Every business has its share of operating costs. In the world of e-commerce, expenses such as product sourcing, marketing, and customer service are some of the most essential. They’re also consistently tracked and carefully managed to ensure profitability. However, there are also other expenditures that need to be closely monitored to secure long-term success. Usually,...Read More

Every successful product is built on a cycle of continuous improvement, and feedback loops are at the heart of this process. Without structured feedback, companies risk releasing products that miss the mark, leading to costly redesigns, dissatisfied users, and lost market opportunities. A feedback loop refers to the process of collecting, analyzing, and implementing user...Read More

If you’re in a position to pitch stories, you’ll come to realise that some stories just don’t get picked up. And no, this is not a testament to how good or bad of a writer you are, how newsworthy the story is or how good your pitching strategy is. Sometimes, it just boils down to...Read More

According to PR Newsire’s distribution analysis, online press releases can reach an average of 275% more readers than traditional methods. However, the proliferation of social media, online communication platforms including Telegram and WhatsApp, and more sophisticated online to offline marketing strategies, raises critical concerns about traditional public relations strategies, including the dissemination of press releases. ...Read More

At SYNC, we’ve worked with multiple clients, including startups, SMEs and businesses of all sizes across Asia, helping them craft compelling thought leadership strategies that position them as industry leaders. Thought leadership isn’t just about sharing insights—it’s about shaping conversations, influencing decision-makers, and demonstrating expertise through strategic content and media placements. Take Cento Ventures, for...Read More