Blog

Welcome to the age of TikTok dances and Instagram reels. In the past decade, high smartphone penetration rates have paved the way for content optimised for mobile screens. Short-form content now dominates as the main content consumed according to a report by We Are Social and Meltwater, so if your brand isn’t already creating short-form...Read More

In the digital age, the quality of your images can make or break your brand’s identity. Imagine a striking photo that captivates your audience but is cluttered with an uninviting background. To present your visuals in their best light, removing distracting photo backgrounds has become a vital skill for creators and marketers alike. Whether you...Read More

Technical analysis has traditionally been seen as the domain of traders, investors and financial analysts. Yet the business models that surround it have shifted the focus away from pure trading mechanics towards how these tools are marketed. Platforms offering charting software, data visualisation and educational material are no longer just competing on accuracy. They are...Read More

The foreign exchange industry has long been associated with volatility, regulation and complexity. While most observers focus on trading performance, liquidity access or compliance, there is another side that deserves equal attention. The way companies promote professional forex solutions has become a revealing case study in how to market high-stakes, high-value technology products. For startups...Read More

The rise of trading bots has often been framed purely within the financial sector. Most commentary focuses on whether these platforms deliver consistent returns or if they can outperform traditional strategies. Yet this approach misses a key point. What trading bots reveal is not just about finance but about marketing itself. The way these platforms...Read More

In fintech, especially in complex verticals like algorithmic trading, cryptofinance or automated tools, selling features is rarely enough. Users arrive sceptical, wary, and overloaded with conflicting claims. In that context, user education becomes your most durable marketing mechanism. Instead of persuading visitors with hyperbole, the firms that win teach, clarify and guide. Over time, that...Read More

If I had a dime every time someone says “your generation is too soft for the workplace, how will you survive the agency life?” I would be one rich man living retirement near the coast of Barbados.  Scroll through LinkedIn long enough and you will encounter someone lamenting how Gen Z is an unreliable, non-resilient...Read More

The rise of trading bots is reshaping the fintech landscape in Southeast Asia. No longer exclusive to hedge funds or institutional players, algorithmic trading tools are being marketed directly to retail investors. These platforms promise automation, reduced human error, and 24-hour execution. However, it is not the trading mechanics that will determine which platforms succeed....Read More

Before any job starts, people should know how to do it safely. This matters in every type of work, but some jobs have bigger risks. They involve tools, machines, or fast-moving tasks that can cause harm if safety is not followed. This is why all businesses should add safety training as part of the job....Read More