Blog

Before any job starts, people should know how to do it safely. This matters in every type of work, but some jobs have bigger risks. They involve tools, machines, or fast-moving tasks that can cause harm if safety is not followed. This is why all businesses should add safety training as part of the job....Read More

What do you think of when you hear people talk about using “keywords”? Most people immediately think of Search Engine Optimisation (SEO), but what if keywords are useful for more than just SEO? In today’s digital world, keywords are the bridge between what your audience is searching for and the stories you want to tell....Read More

In 2025, startups are finding new ways to shorten their launch timelines. From idea to shelf, the process has become faster, leaner, and more focused. One example: the skincare market alone is projected to reach $151.3 billion in 2025, showing steady demand for consumer products. This kind of consistent growth reflects a broader trend. Startups...Read More

Once upon a time, social media feeds on Instagram and TikTok looked like a glossy magazine spread. Think of cinematic reels and colour-graded visuals on social media profiles that popped and wowed upon first glance. However, that has started to change. More content creators and brands are ditching the filters and intentionally-built backdrops for simpler...Read More

If you had asked me six months ago what PR interns would be doing, I’d say, “writing press releases and responding to emails.” And here I am today, with visual work for actual campaigns under my belt, sitting in on client meetings, and contributing to stories that make their way into the world. Working as...Read More

The moment a business starts picking up speed, everything changes. Sales goals get sharper. The pressure to deliver builds. And suddenly, the old marketing approach doesn’t feel fast enough. Teams scramble to bring in leads, but the usual methods don’t scale as quickly as the company does. That’s when the search for better solutions begins—not...Read More

When I first started in PR I always thought the job was somewhat “straightforward”. Your client has an announcement, you write a release, it gets approved, you send it out and everyone picks it up. Boy, how wrong I was. Sure, that still is the gist of it but add a million steps in between...Read More

When a business starts growing, more people join, and more work needs to get done. If updates aren’t shared clearly, things can get mixed up. Messages get missed, replies come late, and jobs don’t go as planned. Many teams face these problems because they don’t set up simple communication habits early on. The right tools...Read More

This latest launch is now available for registered businesses in Malaysia, facilitating B2B transfers to all nations at attractive rates in USD, SGD, and THB.  The launch is part of the company’s dedication to enriching people’s daily lives through innovation and promoting inclusivity throughout its financial products and services.  KUALA LUMPUR, 8 April 2025 –...Read More