As 2019 draws to a close, it’s time to look ahead at next year’s PR trends. None of these is brand new, but in 2020 they’ll be more relevant than ever. Now is the best time to start looking ahead and planning for upcoming campaigns. Both technology and social attitudes play a big part in...Read More
The benefits of blogging, social media and email marketing Some aspects of running a successful business never change regardless of how technology evolves. It doesn’t matter how appealing your product is, you’ll fail if you can’t identify enough sales opportunities. We’re talking about leads. The more leads you have, the higher your potential revenue, and...Read More
The rapid development that startups undergo poses an array of challenges. That’s why creating a strong and recognizable brand message early on can be vital to long-term success. A distinct brand message helps to shape the marketing and business decisions that a startup makes. Whether your price-focused like BestBuy or a high-end brand like Sennheiser,...Read More
The internet has no shortage of articles critiquing millennials as the grim reapers of established brands and industries. Are these fair assumptions? Firstly, it’s important to remember that “millennials” are people born between the years 1981 and 1996. This puts them in an age range of 23 – 38 years old. Older than you expected?...Read More
Today, effective PR is critical to a company’s success. It doesn’t just establish your reputation but also builds consumer trust. Unfortunately, many small businesses assume PR is only for large corporations. But, nothing could be further from the truth. PR plays an important role in the growth and success of all organisations. Most startups set...Read More
How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...Read More
It is always better to learn from someone else’s mistakes than your own. Fortunately, for new businesses, there are plenty of failures to learn from. Crisis management is a core part of a successful PR strategy. However, some of the world’s biggest companies have fallen short when it comes to damage control. Below, we’re going...Read More
More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality, publicity is just one aspect of PR. Publicity isn’t necessarily a bad thing, but it’s part of a bigger picture. What is the difference between PR and publicity? Publicity is about media presence. At its...Read More
Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional, you’ll find plenty of tips online to get started. However, while proactive advice is great, you should also be aware of the most common pitfalls. Below, we’ve covered the most common PR mistakes companies make...Read More
As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers. However, web designers’ job scope can...Read More
