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By

Terng Chen
In the last few years, social media has evolved to be one of the most powerful marketing platforms in the world. With 1 billion users (and growing) on only Instagram itself, there is no doubt that you are unable to find your targeted audience on the platform. However, the question lies in whether they found...
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Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every piece of information, similar to the rhythmic marching of soldiers, pounds relentlessly into their heads, demanding attention.  In this digital, fact-saturated world, how can one make their article stand out? What captures the attention of...
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When evaluating the time sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content...
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The very first thing a journalist will see from your email is the subject line. As such, it is your chance to make a strong first impression and get your pitch approved. In fact, a survey from BuzzStream indicates that 85 per cent of publishers will open pitches just based on the subject line. To...
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In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo?  Think of...
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Public Relations helps a business to expand its audience, reach new customers, and increase awareness of its brand identity. Communication is at the centre of PR, and every business needs to build trust with its audience. As consumers’ wants and needs continue to grow, pervasive PR is the hottest new trend. What is pervasive PR?...
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One of the newest trends in PR and media outreach is influencer marketing. If you’re scratching your head wondering what it is, you’re not alone! However, social media influencers can be the difference between reaching a broad audience or making no impact.  What do social media influencers do? Social media influencers are often people with...
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Media convergence is now. Even established brands like Singtel are struggling to find ways to position themselves in the transformed landscape better. As communications, computing, and content intertwine in the Internet Age, the world of marketing and PR has also been affected. Altimeter published a study, coining the term “converged media” to describe a media...
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Last month, we published a piece discussing why it is important for you to identify your key brand message. In this article, we discuss how ethical concerns are more important than ever in conversations surrounding PR and marketing — and what having a strong brand message has to do with it all.  Recap: How important...
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The importance of PR resonates with the business community, and especially startups and SMEs that are starting out. A PR strategy is successful when it meets specific objectives– be it of lead generation, media impression or overall brand awareness.  That said, what does it take to build brand awareness? It all depends on which type...
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