In today’s world, public relations (PR) isn’t just about getting your message out there; it’s also about making a positive impact. One way to do that is through sustainability. But what exactly is the role of sustainability in PR, and why should you care about it?  First things first, what is sustainability in PR? Sustainability...Read More

The public relations sector (PR) was not exempt from the effects of the COVID-19 pandemic, which fundamentally changed how businesses and industries operated. In 2020, working remotely became the new normal in order to adhere to strict regulations and maintain safety within the local community. PR efforts also had to turn remote, with physical media...Read More

Public relations (PR) is a powerful tool for businesses and individuals alike, with the global PR market anticipated to be worth USD 129 billion by 2025. However, there are common misconceptions about what PR entails, which may prevent businesses from benefiting from it. In this article, let us explore what PR is and more importantly, what...Read More

Over the past recent years, TikTok has made a name for itself as one of the most used social media platforms, with over 246 million downloads globally in the first quarter of 2023 alone. Known for being the hub of viral content and for having a vibrant user base, TikTok has quickly become a valuable...Read More

Are you trying to reach your target audience for your tech brand? In this article, we explore how to create a good social media content strategy in Tech PR.Read More