For accounting firms, reputation is everything. Clients trust CPAs with sensitive financial information, so credibility often determines who they hire. A strong reputation doesn’t just attract new clients. It keeps them loyal for years. Public relations (PR) and digital marketing play a key role in shaping that reputation. When used together, they help CPA firms...Read More

People in my social circles like to call influencers, “influenzers”. It’s a tongue-in-cheek and rather affectionate term to describe the bleak state of social media and influencer marketing today. The “influenzer” spans endless sponsored content, hyping products and events they get VIP passes to, but it feels… empty. They have the numbers, the “reach”, but...Read More