Month

September 2019
How important is a headline? According to David Ogilvy, the father of advertising, the answer is: very. In fact, he was quoted as saying: “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” While the figures...
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It is always better to learn from someone else’s mistakes than your own.  Fortunately, for new businesses, there are plenty of failures to learn from.  Crisis management is a core part of a successful PR strategy. However, some of the world’s biggest companies have fallen short when it comes to damage control. Below, we’re going...
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More often than not, organizations conflate publicity and PR. However, doing so can put companies at a disadvantage. In reality, publicity is just one aspect of PR. Publicity isn’t necessarily a bad thing, but it’s part of a bigger picture.   What is the difference between PR and publicity? Publicity is about media presence. At its...
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Today, more businesses realise the importance of PR to develop their image and brand potential. Even without a PR professional, you’ll find plenty of tips online to get started. However, while proactive advice is great, you should also be aware of the most common pitfalls. Below, we’ve covered the most common PR mistakes companies make...
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We all know that creating relevant and credible content is the cornerstone of digital marketing. It’s what builds our brand, develops consumer trust, and demonstrates our authority. Good content is even more critical for startups. However, it’s easy for a startup to feel outgunned when it comes to the resources of established enterprises.   Read this...
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As a business owner, it doesn’t get much more exciting than launching your brand new website. Well, maybe that’s just us. After months of planning and development, you can finally see the new online face of your business. Even better, you get to share it with your potential customers.   However, web designers’ job scope can...
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Companies blog for several different reasons. Some post informative content to demonstrate their expertise while others write blogs for engaging audiences and creating awareness around their brand. Successful businesses will have a strategy that incorporates a mix of content. Regardless of why you’re creating content, every blog needs to captivate its readers.  From affiliate marketing...
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I recently spoke to a Malaysian CEO with over 20 years of experience in technology and running multinational brands. We spoke in length about public relations and he felt that it was not a smart decision at the moment, since his new startup was only 18 months old. Despite assurances from me and positive feedback...
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September 2019
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