Category

Public Relations
Traditionally, we characterise hard-selling as an overtly direct sales approach.  Honed for decades, this method can include cold-calling, aggressive advertising, and attempts to play on a consumer’s fears.  For example, a salesperson might try and convince a customer that a particular model is limited. If they wait, they could miss out or end up paying...
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Over the past two decades, the internet has given customers more information and awareness than ever before. Marketing strategy has adapted dramatically to cater to this paradigm shift. However, despite early fears of the empowered consumer, smart marketers have learned how to use this change to their advantage. Digital Marketing Guru Jay Baer has been at the...
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This is my first intern experience as well as the first time working remotely, the learning curve is bound to be steep. I have had to learn the job and also adapt to a completely new way of approaching work. I have to be a “self-motivated expert” to be able to work remotely. It is...
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The primary objective of public relations is to increase awareness of a company, brand, or product. PR generates “buzz” and builds a brand’s image.  Today, more than ever, consumers look past the product and pay attention to a company’s social actions. A company’s overall image influences purchasing decisions. PR is both active and reactive. While it is often used to...
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The internet age has brought with it a wave of transparency, and many companies have had to rethink their public relations strategies.  Consumers are now turning towards brands with products that have a driving mission behind them and can be trusted. When purchasing a product, 70% of consumers consider a business’ commitment to social initiatives. Therefore brands...
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I finally had some time to watch Black Mirror and I watched the episode, ‘Smithereens’ in Season 5 and there was this one segment that had me, as someone in PR and brand communications, laughing a little too hard. Source: Black Mirror / Netflix The wonderful Andrew Scott plays Chris, a man who blames himself...
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Marketing impacts our daily lives whether we want it to or not and with the advent of social media, smartphones and our growing reliance on a constantly connected world, it’s impact has only continued to grow. However, we have witnessed a fast-evolving industry as technology has changed the way consumers interact with brands and vice...
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We are living in the era of the Industrial Revolution 4.0 where technological advancements have led to disruptive trends in almost all industries, including marketing. Companies- both big and small- are reinventing their strategies to get ahead in the marketing game. Using Social Media to Reach out to a Broader Audience While social media may...
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It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...
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We’re living in the age of technological breakthroughs and in some cases, disruption, but by-and-large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether we want...
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