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Blog

21
May

Brevity is the soul of wit: Lessons from Twitter on creating bite-sized content

When it comes to pitches and social media copies, it’s all about keeping your content concise — but short writing doesn’t have to be unmemorable. Twitter is a testament to that: even with its character limit upped to 280, the best posts on the platform are succinct, punchy, and infinitely quotable. How do these posts...
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08
May

Evergreen versus topical content: An overview

When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...
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29
Apr

How to perfect PR pitch angles using storytelling conventions

Your PR strategy must embrace storytelling and include it to achieve the best results. Effective storytelling allows your brand to reach consumers as well as reporters. Your story is the opportunity to create connections with potential clients and convince reporters to cover your brand. However, to achieve those goals with your story, you must know...
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27
Apr

How to tell whether your social media strategies are working

In the last few years, social media has evolved to be one of the most powerful marketing platforms in the world. With 1 billion users (and growing) on only Instagram itself, there is no doubt that you are unable to find your targeted audience on the platform. However, the question lies whether they found you....
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20
Apr

How creative writing can make articles more engaging

Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every piece of information, similar to the rhythmic marching of soldiers, pounds relentlessly into their heads, demanding attention.  In this digital, fact-saturated world, how can one make their article stand out? What captures the attention of...
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17
Apr

A survival guide to the wilderness of remote work

The COVID-19 crisis has far-reaching effects across different aspects of society, including the way we work. With no end to the pandemic in sight, companies all around the world have requested or mandated that employees stay away from their offices, thereby triggering a work-from-home experiment en masse. What will this mean for the modern-day employee?...
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09
Apr

SYNC remote staffers share personal experiences on working from home

With social distancing and (almost) global lockdowns, working from home is the new normal. And, everyone is realising that working remotely is not an easy feat after all. It may seem like the most convenient way to work– you get to laze around in your pyjamas as you work from the comfort of your couch...
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16
Mar

How I built a business across three countries with only remote workers

When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated in steam-punk fashion with a huge reception to give people a sense of wonder whenever they came over for a meeting. I worked out the budget and put together a hiring plan that included a...
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11
Mar

Evergreen versus topical content: An overview

When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...
Read More