Blog

20
May

The evolution of how consumers digest content

In the era of “fake news” and “click-bait” articles, creating great content remains one of the most effective ways to engage and interact with a customer base. Much like a battle-hardened ally, quality content – despite a few scratches and scars –  is here to stay. It has been around for well over a 100...
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20
May

What makes content go viral?

Going viral is a term reserved for content that is shared rapidly online over a short period. Typically, a video must get over 5 million hits in less than a week to be considered to have gone viral. It is all the rage with content creators and marketers because of the enormous impact it can...
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30
Apr

Experts are made, not born: Strategies for the busy entrepreneur

At the 2nd Conference on Entrepreneurial Cognition at the Ivey Business School in the Canadian fall of 2005, researchers and scholars gathered together and proffered the one integrated question that exists as an entry point for all other research in the field: How do entrepreneurs think? This question is deceptively simple. It is a beginning...
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24
Apr

Content marketing isn’t just about web traffic

I am going to make an assumption that everyone reading this has heard of content marketing and why they should use it. If not, well then maybe you should consider giving this a read first. Every brand is getting into it and investing quite a lot. Just look at Grab and their push into customised content. However,...
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03
Apr

How businesses should measure Public Relations success

It is a common misconception that you cannot quantitatively measure public relations or PR success other than counting the number of articles that mention your brand. Companies often have trouble relating PR success to business success, because how do you attribute your revenue to media coverage? I’ve personally spoken to over 200 CEOs or marketing...
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01
Apr

Marketing is poised for a tech disruption

We’re living in the age of technological breakthroughs and in some cases, disruption, but by-and-large there hasn’t been significant disruption in the last few years for the marketing and PR industry. They may not even know what marketing technology is? Or at least, that’s what people think. Marketing impacts our daily lives whether we want...
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22
Mar

3 Simple-to-Use Storytelling Formulas

Last night, I went to watch a local theatre production and I happened to be introduced to someone from the tech industry who attended the same show as well. He worked in a robotics start-up in USA and told me how he wished he and his start-up colleagues were like the actors on stage. I...
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27
Feb

PR trends for 2019

Public relations has been evolving significantly in the last decade as the growth of digital and the slowdown of traditional media has changed how brands benefit from PR. We look at PR trends that will shape 2019 and what we can see shaping the industry till 2020. PR Trend 1: PR and content marketing are...
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25
Feb

5 free online courses that will boost your content writing career in 2019

How many times have you read and heard the phrase “Content is king”? This statement could not be truer especially in the digital age. One of the most efficient stems of marketing since the evolution of new media is Content Writing. It is also an extremely popular career choice among millennials, and rightly so. After...
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