Blog

When I first started in PR I always thought the job was somewhat “straightforward”. Your client has an announcement, you write a release, it gets approved, you send it out and everyone picks it up. Boy, how wrong I was. Sure, that still is the gist of it but add a million steps in between...Read More

When a business starts growing, more people join, and more work needs to get done. If updates aren’t shared clearly, things can get mixed up. Messages get missed, replies come late, and jobs don’t go as planned. Many teams face these problems because they don’t set up simple communication habits early on. The right tools...Read More

This latest launch is now available for registered businesses in Malaysia, facilitating B2B transfers to all nations at attractive rates in USD, SGD, and THB.  The launch is part of the company’s dedication to enriching people’s daily lives through innovation and promoting inclusivity throughout its financial products and services.  KUALA LUMPUR, 8 April 2025 –...Read More

If you work in PR, you are probably used to handling press releases, media outreach, and brand image. However, there’s one area you might not be thinking about enough, and that’s digital security.  You might assume that’s for IT to deal with. But here’s the thing. If a breach happens, you are suddenly on the...Read More

Social media marketing is not what it used to be. Now with the help of our AI friend — it just feels like an addition to the team, but instead of a human, you get an intelligent, can-do-all robot. And by this logic, the “social media team” can be reduced to, well, 1 person. We...Read More

When OpenAI released their image creation model, DALL·E 3 in 2023 and integrated it into the ChatGPT Plus, which was only available for their Pro subscribers, people were having fun with it (and still are), and not worrying about what would be the general consensus on AI today — disrupting industries. From the automation process...Read More

Look around. Almost everything people do today is touched by apps. Customers shop, book, plan, track, scroll, and communicate with just a few taps.  And it’s not just about convenience anymore. Apps have become a core part of modern life and, more importantly, a powerful tool for businesses to solve real-world problems. The number of...Read More

The demand for home health services is rising as more people prefer receiving care in their homes. However, running a successful service isn’t just about providing quality care—it involves managing staff, maintaining accurate records, and staying compliant with regulations. Many small providers struggle to balance these responsibilities while trying to grow their business. To stand...Read More

Public Relations has always been about creating stories and managing reputations, but for a long time, the industry itself had a bit of an image problem —it was seen as a boys’ club. You see, PR in the early days did not look like a dynamic, fast-paced and socially savvy (i.e woke) industry as we...Read More