Blog

17
Feb

How to write a subject line for your pitch email

The very first thing a journalist will see from your email is the subject line. As such, it is your chance to make a strong first impression and get your pitch approved. In fact, a survey from BuzzStream indicates that 85 per cent of publishers will open pitches just based on the subject line. To...
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11
Feb

Copywriting 101

There was a time when professionals considered direct marketing as the best way to gain new clients. However, in recent years business owners have noticed the value of content marketing. Statistics from the Content Marketing Institute show that content marketing costs 62% less than traditional marketing and is three times more effective.  It would be...
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30
Jan

Understanding brand identity and visual branding

In our previous articles, we’ve talked about creating a brand identity and being consistent, but it’s not just about what you say. First impressions matter and customers will judge you on your visual branding. For example, did you know that one-third of the most successful businesses include the colour blue in their logo?  Think of...
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23
Jan

Pervasive PR: The significance of the ubiquity of PR

Public Relations helps a business to expand its audience, reach new customers, and increase awareness of its brand identity. Communication is at the centre of PR, and every business needs to build trust with its audience. As consumers’ wants and needs continue to grow, pervasive PR is the hottest new trend. What is pervasive PR?...
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21
Jan

How are social media influencers changing PR

One of the newest trends in PR and media outreach is influencer marketing. If you’re scratching your head wondering what it is, you’re not alone! However, social media influencers can be the difference between reaching a broad audience or making no impact.  What do social media influencers do? Social media influencers are often people with...
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16
Jan

Converged Media 101: What, Why, How

Media convergence is now. Even established brands like Singtel are struggling to find ways to position themselves in the transformed landscape better. As communications, computing, and content intertwine in the Internet Age, the world of marketing and PR has also been affected. Altimeter published a study, coining the term “converged media” to describe a media...
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06
Jan

Is “women in tech” still a good story angle?

As we enter 2020, the battle for gender equality in the workplace still needs to march on. The Economist’s 2019 Glass Ceiling Index (GCI) suggests that progress for women in the workplace has stalled. Unfortunately, this is in the backdrop of the #MeToo movement. The lack of female representation in top managerial positions still persists...
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24
Dec

What does consistency mean for successful branding?

This is the right time to revisit existing marketing and branding strategies and set new business goals as we prepare to enter a new year. In Southeast Asia markets that are saturated by competition, standing out is crucial to reach new milestones in 2020. Brand consistency is an often overlooked tool to help achieve long-term...
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11
Dec

How can CSR help build your brand

Last month, we published a piece discussing why it is important for you to identify your key brand message. In this article, we discuss how ethical concerns are more important than ever in conversations surrounding PR and marketing — and what having a strong brand message has to do with it all.  Recap: How important...
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