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Blog

29
Jul

How startups are using content marketing to scale

You often hear that content is king. Modern businesses, big or small, rely on a plethora of content that is curated to connect with a relevant audience. Though are startups and SMEs using content marketing to scale? Startups generally have a love-hate relationship with content marketing; it costs about 62% less than traditional marketing to...
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06
Jul

Why we started a podcast amidst COVID-19 to grow our businesses

Over the last few years (pre-COVID-19) my podcast co-host and friend David Bobis floated around an idea of doing a web-series about business, marketing, startups, and things that we learned over the last decade and a bit. A lot of these conversations happened over quite a few drinks and while it was something we thought...
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03
Jun

How to communicate with your audience during a pandemic

As social distancing measures keep people apart and at home, businesses are scrambling to find ways to keep their customers engaged. It should come as no surprise that consumers expect complete transparency in uncertain times like these. In fact, a survey done by Kantar of more than 25,000 consumers globally found that 75% say that...
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21
May

Brevity is the soul of wit: Lessons from Twitter on creating bite-sized content

When it comes to pitches and social media copies, it’s all about keeping your content concise — but short writing doesn’t have to be unmemorable. Twitter is a testament to that: even with its character limit upped to 280, the best posts on the platform are succinct, punchy, and infinitely quotable. How do these posts...
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08
May

Evergreen versus topical content: An overview

When evaluating the time-sensitivity of the content that you create, there are two major categories. Content will either be topical or evergreen. You should always include both categories in your marketing strategy, as each has its ideal purpose. At the most basic level, evergreen content is relevant for a long time while topical content has...
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29
Apr

How to perfect PR pitch angles using storytelling conventions

Your PR strategy must embrace storytelling and include it to achieve the best results. Effective storytelling allows your brand to reach consumers as well as reporters. Your story is the opportunity to create connections with potential clients and convince reporters to cover your brand. However, to achieve those goals with your story, you must know...
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27
Apr

How to tell whether your social media strategies are working

In the last few years, social media has evolved to be one of the most powerful marketing platforms in the world. With 1 billion users (and growing) on only Instagram itself, there is no doubt that you are unable to find your targeted audience on the platform. However, the question lies whether they found you....
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20
Apr

How creative writing can make articles more engaging

Daily news articles from online channels assail the collective consciousness of readers like unrelenting armies in battle. Each and every piece of information, similar to the rhythmic marching of soldiers, pounds relentlessly into their heads, demanding attention.  In this digital, fact-saturated world, how can one make their article stand out? What captures the attention of...
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17
Apr

A survival guide to the wilderness of remote work

The COVID-19 crisis has far-reaching effects across different aspects of society, including the way we work. With no end to the pandemic in sight, companies all around the world have requested or mandated that employees stay away from their offices, thereby triggering a work-from-home experiment en masse. What will this mean for the modern-day employee?...
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August 2020
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