Blog

At SYNC, we develop a lot of content for brands and ourselves on a wide range of topics. From content marketing articles to discussions on mental health, human resources and deep-tech – we do it all. Most of these articles require amazing images for visual aid. One of the key aspects of developing engaging content is...Read More

In every industry, changes are inevitable, and this is no different in the world of Public Relations. While riding through evolving landscapes, companies need to adapt. And, that is why reassessing your strategies from time to time is important. Here are a few things to keep in mind in order to build an adaptable business...Read More

In the age of search engines, it’s safe to say that without some sort of online presence, businesses stand to lose out. Did you know that 49% of users use Google to discover a new product or service?  We all know a thing or two about Search Engine Optimization or SEO for short. More commonly,...Read More

Edward Bernays, one of the most prolific writers in the field of public relations, was a strong proponent of the notion that PR should be categorised as a Science.  The notion evoked a pandemonium of mixed responses, mainly by those who were of the belief that PR is an art form. This happened in the...Read More

2020, what a year it has turned out to be! We started the year full of optimism, hoping that the new decade would be better than the last one. Across industries, many were looking forward to new and exciting projects. Sports fans were gearing up for the respective annual and quadrennial tournaments. And, some lucky...Read More

A research feature done by the Ministry of Trade & Industry of Singapore reveals that though the impact of COVID-19 has been significant, there are bright spots in the economy with the rise in demand for online sales and services. However, how the economy performs in the remaining quarters of the year will largely depend...Read More

Nobody wakes up and decides to mess up but it happens.  Good crisis management is about handling your blunder the right way once the damage is done. Every day, businesses pummel in value over the way they manage crises or the lack of it. Especially in times of pandemic and political tension, brands run the...Read More

As PR professionals and marketers navigate the complex new paradigms of the new normal, and social interactions remain largely in the digital realm, social media platforms like Instagram become an inevitable destination for audiences.  Research conducted by Statista revealed that COVID-19 has had a direct impact on global social media consumption. Close to 50% of...Read More

In this day and age, we live in a world where social media reigns and everything is connected with a push of a button. Gone are the days where we used to rely solely on print media. Companies are cutting costs and going digital and brands are opting for more social media presence.. The internet...Read More