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localised marketing
18
Mar

Why businesses operating in multiple markets need to localise their marketing strategies

Localised marketing strategy is key for businesses thriving in today’s globalised and interconnected world, as it allows them to expand their operations and resonates with audiences across multiple markets. The UOB Business Outlook Study 2023 (Regional) unveiled that over 80% of businesses in Southeast Asia and Greater China are looking to penetrate global markets in...
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branding for startups in Malaysia
13
Mar

Building a startup from the ground up in Malaysia: An entrepreneur’s guide to branding and reputation

Branding for startups in Malaysia is crucial for standing up in a competitive and culturally diverse market. Malaysia looks to be the future startup hub in Southeast Asia. The Malaysian government has been supporting startups and has also shown its interest by developing the Malaysian Startup Ecosystem Roadmap (SUPER) from 2021 – 2030 to make...
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branding for startups in Singapore
06
Mar

Building a startup from the ground up in Singapore: An entrepreneur’s guide to branding and reputation

Branding for startups in Singapore is crucial in the nation’s competitive landscape. Singapore’s startup ecosystem has flourished in recent years to become the 8th best in the world, which has resulted in a competitive landscape for new businesses looking to establish themselves. 77% of consumers rely on brand familiarity to shape their purchasing decisions, emphasising...
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grants
04
Mar

A guide to Singapore’s grants for entrepreneurial success

Singapore’s vibrant entrepreneurial ecosystem thrives on innovation and ambition. With numerous government grants and support initiatives available, taking your business to the next level seems achievable. But with so many options, the sheer abundance can be overwhelming. This guide aims to simplify your journey by providing a clear overview of key grants and their crucial...
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SMEs in Malaysia
29
Feb

A guide for SMEs in Malaysia to government grants and financing programmes

Small and Medium Enterprises or SMEs in Malaysia are part of the backbone of a country’s economy as they play the role of the ideal incubators of innovative solutions, driving economic growth across sectors. Despite their ingenuity and passion, SMEs in Malaysia can have the most limited resources and may struggle with volatile revenue streams....
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influencer collaboration
27
Feb

Mastering influencer collaboration for elevating PR campaigns

Influencer collaboration has become a cornerstone of successful PR campaigns in the digital age, as it helps brands establish a strong presence on social media and build relationships with influential individuals. With the rise of influencer marketing, collaborating with the right influencers has proven to be a powerful tool in amplifying brand messaging and reaching...
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education
22
Feb

Crimson Education launches financial assistance aid for Filipino students dreaming of attending top US universities

Crimson Education, a leading university admissions consultancy, proudly announces that the 2024 Crimson Access Opportunity (CAO) scheme is now open for applications from 1 February. The CAO program is designed to offer exceptionally talented students in the Philippines free access to Crimson’s esteemed admissions assistance into top universities in the United States (US). Studying in...
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education
16
Feb

Crimson Education launches financial assistance aid, Crimson Access Opportunity (CAO) 2024, to propel exceptional Singaporean students toward academic excellence

Crimson Education, a leading university admissions consultancy, proudly announces that the Crimson Access Opportunity (CAO) scheme for 2024 is now open for applications from 1 February. The CAO program is designed to offer underprivileged high-achieving students in Singapore free access to Crimson’s esteemed admissions assistance into top universities in the United States (US). Studying in...
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media invites
14
Feb

How to craft media invites that journalists can’t resist

Media invites can make or break an event and it is important to understand the craft of creating a compelling invite because events offer a powerful platform to enhance brand visibility and engagement.  Securing media coverage, particularly from local outlets, can dramatically amplify the impact of your event. Poor media attendance can lead to gaps...
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March 2024
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