Blog

The press release is dead. There, we called it, so now can we please move on? For too long, the Malaysian boardroom has viewed public relations as a secondary function: a polite megaphone used to announce quarterly results or a CSR initiative in the Klang Valley. This archaic separation of “brand building” and “sales” is...Read More

In this article, we explore the hypothetical potential for what could be and what it might befor PR in Singapore. The dystopian nature (from our perspective, it might be different for you) of how PR agencies and consultants will have to operate from now on. This is not reality, but it might be. The era...Read More

If you were born between 1995 and 2008, platforms like Wattpad and Tumblr were more than websites. They were communities, identity spaces and early trust ecosystems for writers, readers and fandom cultures. In the past few months, a new platform has entered this lineage: Substack. Just like Wattpad and other online reading, writing, and video...Read More

Executive summary: the shift from tactics to ecosystem In the current digital landscape, relying on isolated tactics like Public Relations (PR) or Search Engine Optimisation (SEO) is no longer sufficient for sustained business growth. While these disciplines remain valuable, they often operate in silos, leading to fragmented customer experiences and inefficient resource allocation. The modern...Read More

If you are active on social media, especially the side that thrives on memes and gossip, you are going to know about this one incident that went down in 2025 – the Coldplay kiss cam moment. More importantly, the kiss cam couple. What began as a lighthearted concept to spread joy amongst audience members might...Read More

Public relations have always thrived on one foundational truth for decades: credibility takes time. It is a slow process that is earned through consistent messaging, relationships with journalists and meticulous brand storytelling, with an excellent track record of actions that match the words. But, through the rise of broader short form content, especially TikTok, this...Read More

We live in a world of fast fashion and over consumerism. With just one tap, four digits in your bank account can shrink to three. In the time it takes to scroll, spot something you like and autofill your payment details, you can go from browsing to “Order confirmed” in under two minutes, often without...Read More

Holiday gifting is one of the best ways to show employees they’re valued as the year ends. A thoughtful gift box stands out in particular. It creates excitement, sparks conversation, and gives your team something worth sharing on Slack. Today’s holiday collections come in all shapes and styles, with options tailored to different themes, budgets,...Read More

Every brand has its identity, its own look. Some brands are easily recognisable from colour alone; others from font. I mean, who doesn’t know Tiffany & Co.’s iconic “Tiffany Blue” or Coca-Cola’s signature Spencerian script?  In today’s world of shorter-form, fast-paced advertising, attention spans are getting increasingly shorter. To stay relevant with how quickly people...Read More